Overview Review Traffic Revenue SEO
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mattel.com

mattel.com is SSL secured

Free website and domain report on mattel.com

Last Updated: 19th December, 2020 Update Now
Overview

Snoop Summary for mattel.com

This is a free and comprehensive report about mattel.com. Mattel.com is hosted in United States on a server with an IP address of 45.60.12.72, where the local currency is USD and English is the local language. Our records indicate that mattel.com is owned/operated by Mattel, Inc.. Mattel.com is expected to earn an estimated $150 USD per day from advertising revenue. The sale of mattel.com would possibly be worth $109,654 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Mattel.com is wildly popular with an estimated 35,517 daily unique visitors. This report was last updated 19th December, 2020.

About mattel.com

Site Preview: mattel.com mattel.com
Title: Mattel
Description: We empower the next generation to explore the wonder of childhood and reach their full potential.
Keywords and Tags: marketing, merchandising, popular
Related Terms:
Fav Icon:
Age: Over 28 years old
Domain Created: 5th June, 1995
Domain Updated: 3rd May, 2020
Domain Expires: 3rd June, 2021
Review

Snoop Score

4/5 (Excellent!)

Valuation

$109,654 USD
Note: All valuation figures are estimates.

Popularity

High
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 22,310
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 35,517
Monthly Visitors: 1,081,026
Yearly Visitors: 12,963,705
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $150 USD
Monthly Revenue: $4,572 USD
Yearly Revenue: $54,822 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: mattel.com 10
Domain Name: mattel 6
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 2.79 seconds
Load Time Comparison: Faster than 25% of sites

PageSpeed Insights

Avg. (All Categories) 51
Performance 30
Accessibility 68
Best Practices 64
SEO 73
Progressive Web App 19
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.mattel.com/en-us
Updated: 19th December, 2020

3.52 seconds
First Contentful Paint (FCP)
9%
56%
35%

0.01 seconds
First Input Delay (FID)
92%
4%
4%

Simulate loading on desktop
30

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for mattel.com. This includes details about optimizing page load times which can result in a better user experience.

Opportunities

Properly size images — Potential savings of 518 KiB
Images can slow down the page's load time. Mattel.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://s7d1.scene7.com/is/image/mattelsites/FNC42_512x512?wid=512&hei=512
61953
44724
https://s7d1.scene7.com/is/image/mattelsites/GJL14_512x512
52305
37759
https://s7d1.scene7.com/is/image/mattelsites/FHY73_512x512c
49922
36039
https://s7d1.scene7.com/is/image/mattelsites/GLK80_512x512c
45389
32767
https://s7d1.scene7.com/is/image/mattelsites/GMJ12_512x512c
41925
30266
https://s7d1.scene7.com/is/image/mattelsites/CW_logo2_500x500c-3
37065
26257
https://s7d1.scene7.com/is/image/mattelsites/GWD85_512x512
34436
24860
https://s7d1.scene7.com/is/image/mattelsites/GJW91_512x512c?wid=512&hei=512
33335
24065
https://s7d1.scene7.com/is/image/mattelsites/GHL93_512x512c
32452
23427
https://s7d1.scene7.com/is/image/mattelsites/FWV25_512x512c?wid=512&hei=512
32361
23362
https://s7d1.scene7.com/is/image/mattelsites/GNB05_512x512
31907
23034
https://s7d1.scene7.com/is/image/mattelsites/GWT39_512x512?wid=512&hei=512
31196
22521
https://s7d1.scene7.com/is/image/mattelsites/98.%20Featured-Brands_PollyPocket-3
31641
22414
https://s7d1.scene7.com/is/image/mattelsites/JurrasicWorld-3
28134
19930
https://s7d1.scene7.com/is/image/mattelsites/95-Featured%20Brands_DOS-2?wid=500&hei=500
23417
16589
https://s7d1.scene7.com/is/image/mattelsites/GJT60_512x512?wid=512&hei=512
21991
15875
https://s7d1.scene7.com/is/image/mattelsites/Barbie-3
21614
15311
https://s7d1.scene7.com/is/image/mattelsites/Featured-Brands_Thomas_new-1
21391
15153
https://s7d1.scene7.com/is/image/mattelsites/HotWheels-2
20899
14805
https://s7d1.scene7.com/is/image/mattelsites/Enchantimals-2?wid=500&hei=500
18372
13015
https://s7d1.scene7.com/is/image/mattelsites/MEGA-2
14873
10536
https://s7d1.scene7.com/is/image/mattelsites/AmericanGirl-2
10430
7389
https://s7d1.scene7.com/is/image/mattelsites/Barbie_WW84_Whats_New?wid=578&hei=318
47825
7267
https://s7d1.scene7.com/is/image/mattelsites/Mattel_2020_Holiday_GG:640w%20-%20half%201280w?wid=640&hei=500
97844
6428
https://s7d1.scene7.com/is/image/mattelsites/FP_Homer_mattel-com_b-spot_578x318?wid=578&hei=318
37546
5705
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_CDA_MOTU_800px_v4:640w%20-%20half%201280w?wid=640&hei=500
85661
5628
https://s7d1.scene7.com/is/image/mattelsites/see-all-brands-1?fmt=png-alpha
7683
5443
Defer offscreen images — Potential savings of 542 KiB
Time to Interactive can be slowed down by resources on the page. Mattel.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_CDA_MOTU_800px_v4:640w%20-%20half%201280w?wid=640&hei=500
85661
85661
https://s7d1.scene7.com/is/image/mattelsites/FNC42_512x512?wid=512&hei=512
61953
61953
https://s7d1.scene7.com/is/image/mattelsites/hp-purposeful-play-HOME-PRESETS-MED:640w%20-%20half%201280w?wid=640&hei=500
58469
49016
https://s7d1.scene7.com/is/image/mattelsites/CW_logo2_500x500c-3
37065
37065
https://s7d1.scene7.com/is/image/mattelsites/GJW91_512x512c?wid=512&hei=512
33335
33335
https://s7d1.scene7.com/is/image/mattelsites/GHL93_512x512c
32452
32452
https://s7d1.scene7.com/is/image/mattelsites/FWV25_512x512c?wid=512&hei=512
32361
32361
https://s7d1.scene7.com/is/image/mattelsites/GNB05_512x512
31907
31907
https://s7d1.scene7.com/is/image/mattelsites/98.%20Featured-Brands_PollyPocket-3
31641
31641
https://s7d1.scene7.com/is/image/mattelsites/GWT39_512x512?wid=512&hei=512
31196
31196
https://s7d1.scene7.com/is/image/mattelsites/95-Featured%20Brands_DOS-2?wid=500&hei=500
23417
23417
https://s7d1.scene7.com/is/image/mattelsites/GJT60_512x512?wid=512&hei=512
21991
21991
https://s7d1.scene7.com/is/image/mattelsites/Barbie-3
21614
21614
https://s7d1.scene7.com/is/image/mattelsites/HotWheels-2
20899
20899
https://s7d1.scene7.com/is/image/mattelsites/Enchantimals-2?wid=500&hei=500
18372
18372
https://s7d1.scene7.com/is/image/mattelsites/WWE-4?wid=266&hei=266
14445
14445
https://s7d1.scene7.com/is/image/mattelsites/see-all-brands-1?fmt=png-alpha
7683
7683
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Mattel.com should consider minifying CSS files.
Minify JavaScript — Potential savings of 8 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Mattel.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/dynamicMedia/v1/dynamicMedia/utils.99ca343a49d25e938170d0a957170fbf.js
11325
8508
Remove unused JavaScript — Potential savings of 114 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/clientlib-base.4162d9605701d786eaa546dd4aa22efc.js
76082
50118
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/mobiscroll.c9610afcbd2b16169aee60e1297ae776.js
58295
37847
https://assets.adobedtm.com/9ddfa3252d66/e73483a0a4d5/launch-a10a9aa498ef.min.js
75192
28644
Efficiently encode images — Potential savings of 15 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://s7d1.scene7.com/is/image/mattelsites/Mattel_2020_Holiday_GG
216096
10260
https://s7d1.scene7.com/is/image/mattelsites/Mattel_2020_Holiday_GG:640w%20-%20half%201280w?wid=640&hei=500
97844
5409
Serve images in next-gen formats — Potential savings of 344 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://s7d1.scene7.com/is/image/mattelsites/Mattel_2020_Holiday_GG
216096
60112
https://s7d1.scene7.com/is/image/mattelsites/Mattel_2020_Holiday_GG:640w%20-%20half%201280w?wid=640&hei=500
97844
27450
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_CDA_MOTU_800px_v4:640w%20-%20half%201280w?wid=640&hei=500
85661
24083
https://s7d1.scene7.com/is/image/mattelsites/hp-purposeful-play-HOME-PRESETS-MED:640w%20-%20half%201280w?wid=640&hei=500
58469
21887
https://s7d1.scene7.com/is/image/mattelsites/FNC42_512x512
61953
15033
https://s7d1.scene7.com/is/image/mattelsites/FNC42_512x512?wid=512&hei=512
61953
15033
https://s7d1.scene7.com/is/image/mattelsites/CW_logo2_500x500c-3
37065
13977
https://s7d1.scene7.com/is/image/mattelsites/FP_Homer_mattel-com_b-spot_578x318
37546
13218
https://s7d1.scene7.com/is/image/mattelsites/FP_Homer_mattel-com_b-spot_578x318?wid=578&hei=318
37546
13218
https://s7d1.scene7.com/is/image/mattelsites/98.%20Featured-Brands_PollyPocket-3
31641
12585
https://s7d1.scene7.com/is/image/mattelsites/GMJ12_512x512c
41925
11183
https://s7d1.scene7.com/is/image/mattelsites/GJL14_512x512
52305
10663
https://s7d1.scene7.com/is/image/mattelsites/Barbie-3
21614
10322
https://s7d1.scene7.com/is/image/mattelsites/Featured-Brands_Thomas_new-1
21391
10129
https://s7d1.scene7.com/is/image/mattelsites/95-Featured%20Brands_DOS-2?wid=500&hei=500
23417
9915
https://s7d1.scene7.com/is/image/mattelsites/HotWheels-2
20899
9853
https://s7d1.scene7.com/is/image/mattelsites/Barbie_WW84_Whats_New
47825
9501
https://s7d1.scene7.com/is/image/mattelsites/Barbie_WW84_Whats_New?wid=578&hei=318
47825
9501
https://s7d1.scene7.com/is/image/mattelsites/FHY73_512x512c
49922
9456
https://s7d1.scene7.com/is/image/mattelsites/GJW91_512x512c
33335
9237
https://s7d1.scene7.com/is/image/mattelsites/GJW91_512x512c?wid=512&hei=512
33335
9237
https://www.mattel.com/content/dam/corp-site/logos-and-icons/footer/esrb-80x108-smooth.png
12270
9178
https://s7d1.scene7.com/is/image/mattelsites/MEGA-2
14873
9173
https://s7d1.scene7.com/is/image/mattelsites/GWD85_512x512
34436
8242
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 110 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.mattel.com/en-us
107.128
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 15 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://consent.trustarc.com/asset/notice.js/v/v1.7-138
8527
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/clientlib-base.4162d9605701d786eaa546dd4aa22efc.js
5753
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/global-component-reuse/clickableComponent.f97471a5c18e9b241d323e4e20be489e.js
148
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/card/v2/card/clientlibs.87699dd14fa8e7617dddec0f193d33e5.js
92
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/ctaItem/v1/ctaItem/ctaItem.fc8dcdadf67ba183b8a81f82d3ddc5b1.js
88
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/gridContainer/v2/gridContainer/gridContainer.84831254d4fc086cdc8fc3a7ad86767a.js
77
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/jarallax.1ac55704e54e7bfb45f9a016ea9ee140.js
68
https://assets.adobedtm.com/9ddfa3252d66/e73483a0a4d5/launch-a10a9aa498ef.min.js
64
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/aos.70b4897108480dbe11c443c2ab7679c9.js
60
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/mobiscroll.c9610afcbd2b16169aee60e1297ae776.js
57

Diagnostics

Avoids enormous network payloads — Total size was 2,367 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://s7d1.scene7.com/is/image/mattelsites/Mattel_2020_Holiday_GG
216467
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-mattel-corporate.eac07537489f21ca6571cfb893402568.css
120986
https://s7d1.scene7.com/is/image/mattelsites/Mattel_2020_Holiday_GG:640w%20-%20half%201280w?wid=640&hei=500
98214
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_CDA_MOTU_800px_v4:640w%20-%20half%201280w?wid=640&hei=500
86031
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/clientlib-base.4162d9605701d786eaa546dd4aa22efc.js
76082
https://assets.adobedtm.com/9ddfa3252d66/e73483a0a4d5/launch-a10a9aa498ef.min.js
75192
https://s7d1.scene7.com/is/image/mattelsites/FNC42_512x512
62323
https://s7d1.scene7.com/is/image/mattelsites/FNC42_512x512?wid=512&hei=512
62323
https://s7d1.scene7.com/is/image/mattelsites/hp-purposeful-play-HOME-PRESETS-MED:640w%20-%20half%201280w?wid=640&hei=500
58839
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/mobiscroll.c9610afcbd2b16169aee60e1297ae776.js
58295
Avoid chaining critical requests — 26 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Mattel.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Keep request counts low and transfer sizes small — 158 requests • 2,367 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
158
2423501
Image
68
1681529
Script
70
443032
Stylesheet
4
178984
Font
4
86032
Other
10
17559
Document
2
16365
Media
0
0
Third-party
113
1823580
Minimize third-party usage — Third-party code blocked the main thread for 60 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
94541
61.182
SHOW DETAILS
1683935
0
SHOW DETAILS
27688
0
SHOW DETAILS
15599
0
SHOW DETAILS
1138
0
SHOW DETAILS
679
0
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
img
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
What's New at Mattel Barbie® Signature Wonder Woman 1984™ Gift Set Spotlighting…
0.082975795494688
Featured Brands Previous Barbie® Creatable WorldTM Hot Wheels® Fisher-Price® Am…
0.022739728539985
Where learning, fun, and safety all come first! Hey Parents! Discover Learn & P…
0.016584397163121
Barbie® Signature Wonder Woman 1984™ Gift Set Spotlighting the timeless romance…
0.014760283687943
Where learning, fun, and safety all come first! Hey Parents! Discover Learn & P…
0.0018103913842921
Avoid long main-thread tasks — 8 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/mobiscroll.c9610afcbd2b16169aee60e1297ae776.js
2400
888
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/jquery.27a8f25e65bfe1872ebd62e021a0c6ca.js
4606
625
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-informational-analytics.58e6def825cfe66f5043f2d5252dcb49.js
5295
116
https://www.mattel.com/_Incapsula_Resource?SWJIYLWA=719d34d31c8e3a6e6fffd425f7e032f3&ns=1&cb=238529302
3840
112
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/jquery.27a8f25e65bfe1872ebd62e021a0c6ca.js
1189
91
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-mattel-corporate.eac07537489f21ca6571cfb893402568.css
1070
77
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/carouselContainer/v2/carouselContainer/carouselContainer.6248e2d1efd7939c3edf97f9136c4a38.js
3288
76
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/jquery.27a8f25e65bfe1872ebd62e021a0c6ca.js
5233
62
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://mattel.com/
0
42.993000010028
161
0
301
https://www.mattel.com/
43.52999990806
121.71499989927
314
0
301
https://www.mattel.com/en-us
122.20699992031
228.33799989894
12930
115181
200
text/html
Document
https://fonts.googleapis.com/css?family=Source+Sans+Pro:200,200i,300,300i,400,400i,600,600i,700,700i,900,900i
246.84899998829
263.82899982855
2054
27016
200
text/css
Stylesheet
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/clientlib-base.c010c159576ca29ea4bf7d1758106699.css
247.04899988137
443.5649998486
55203
426648
200
text/css
Stylesheet
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-mattel-corporate.eac07537489f21ca6571cfb893402568.css
247.34599981457
330.25399991311
120986
1717483
200
text/css
Stylesheet
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/jquery.27a8f25e65bfe1872ebd62e021a0c6ca.js
247.52199999057
308.82599996403
30738
86661
200
application/javascript
Script
https://assets.adobedtm.com/9ddfa3252d66/e73483a0a4d5/launch-a10a9aa498ef.min.js
247.71699984558
280.16399987973
75192
236778
200
application/x-javascript
Script
https://www.mattel.com/content/dam/corp-site/logos-and-icons/Mattel-Logo-Nav_Desktop_Shadow.png
655.42399999686
805.66499987617
9619
9090
200
image/png
Image
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/underscore.b74b09ee1a556a844504f74f5e14c116.js
335.95400000922
567.62199988589
7022
18046
200
application/javascript
Script
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/aos.70b4897108480dbe11c443c2ab7679c9.js
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image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_CDA_MOTU_800px_v4
3087.9619999323
3254.5229999814
0
0
-1
Image
https://s7d1.scene7.com/is/image/mattelsites/Barbie_WW84_Whats_New
3089.0740000177
3145.9329999052
48195
47825
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/FP_Homer_mattel-com_b-spot_578x318
3089.246999938
3144.0840000287
37916
37546
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/Barbie-3
3089.3780000042
3116.3139999844
21984
21614
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/CW_logo2_500x500c-3
3089.5539999474
3153.1569999643
37435
37065
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/HotWheels-2
3089.791999897
3378.1810000073
21269
20899
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/Fisher-Price-2020-1
3090.0139999576
3329.6570000239
6715
6346
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/AmericanGirl-2
3090.1819998398
3309.3369998969
10800
10430
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/JurrasicWorld-3
3090.3789999429
3492.872999981
28504
28134
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/Featured-Brands_Thomas_new-1
3090.6650000252
3388.2859998848
21761
21391
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/MEGA-2
3090.9420000389
3347.3989998456
15243
14873
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/dc-comics-3
3091.1319998559
3320.2410000376
9744
9375
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/WWE-4
3091.3229999132
3342.9649998434
14815
14445
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/98.%20Featured-Brands_PollyPocket-3
3091.4559999947
3397.8339999449
32011
31641
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/Enchantimals-2
3091.0600000061
3191.874000011
0
0
-1
Image
https://s7d1.scene7.com/is/image/mattelsites/95-Featured%20Brands_DOS-2
3091.2549998611
3225.2469998784
0
0
-1
Image
https://s7d1.scene7.com/is/image/mattelsites/see-all-brands-1?fmt=png-alpha
3092.3519998323
3320.5689999741
8051
7683
200
image/png
Image
https://s7d1.scene7.com/is/image/mattelsites/GWD85_512x512
3092.5199999474
3413.6240000371
34806
34436
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/FHY73_512x512c
3092.7789998241
3152.5250000414
50292
49922
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/GJL14_512x512
3092.9429999087
3155.3129998501
52675
52305
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/GMJ12_512x512c
3093.2509999257
3151.2619999703
42295
41925
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/GLK80_512x512c
3093.3989998884
3417.8939999547
45759
45389
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/GNB05_512x512
3093.9119998366
3399.1890000179
32277
31907
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/GHL93_512x512c
3094.0469999332
3414.6829999518
32822
32452
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/GJT60_512x512
3093.3260000311
3356.958999997
0
0
-1
Image
https://s7d1.scene7.com/is/image/mattelsites/GWT39_512x512
3094.7399998549
3396.7539998703
31566
31196
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/GJW91_512x512c
3094.9719999917
3156.3799998257
33705
33335
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/FNC42_512x512
3095.102999825
3166.7219998781
62323
61953
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/FWV25_512x512c
3095.3699999955
3118.6939999461
32731
32361
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Amazon
3095.636999933
3139.6839998197
4011
3642
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Walmart
3096.6619998217
3332.0549998898
5631
5262
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Target
3094.7930000257
3235.3779999539
0
0
-1
Image
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-AG
3100.0439999625
3337.1519998182
4690
4321
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/FP_Homer_mattel-com_b-spot_578x318?wid=578&hei=318
3163.1829999387
3189.9839998223
37916
37546
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/Enchantimals-2?wid=500&hei=500
3163.7989999726
3188.8449999969
18742
18372
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/95-Featured%20Brands_DOS-2?wid=500&hei=500
3198.7709999084
3222.9549998883
23787
23417
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_CDA_MOTU_800px_v4:640w%20-%20half%201280w?wid=640&hei=500
3212.0570000261
3250.3489998635
86031
85661
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Target?wid=281&hei=60
3212.6809998881
3231.2260000035
5462
5093
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/hp-purposeful-play-HOME-PRESETS-MED:640w%20-%20half%201280w?wid=640&hei=500
3249.2889999412
3281.973999925
58839
58469
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/Mattel_2020_Holiday_GG:640w%20-%20half%201280w?wid=640&hei=500
3300.3249999601
3344.8929998558
98214
97844
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/Fisher-Price-2020-1?wid=250&hei=250
3320.992999943
3338.2519998122
6651
6346
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/GJT60_512x512?wid=512&hei=512
3321.305999998
3343.3759999461
22361
21991
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/dc-comics-3?wid=228&hei=227
3337.8939998802
3356.5640000161
9680
9375
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/GJW91_512x512c?wid=512&hei=512
3338.0159998778
3384.9390000105
33705
33335
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Walmart?wid=281&hei=60
3338.1229999941
3354.6080000233
5631
5262
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/FNC42_512x512?wid=512&hei=512
3367.1719999984
3388.8449999504
62323
61953
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/FWV25_512x512c?wid=512&hei=512
3367.5509998575
3522.6999998558
32731
32361
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-AG?wid=281&hei=60
3367.9949999787
3454.0430000052
4690
4321
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/WWE-4?wid=266&hei=266
3393.8659999985
3473.7739998382
14815
14445
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Amazon?wid=281&hei=60
3466.5559998248
3542.9189999122
4011
3642
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/Barbie_WW84_Whats_New?wid=578&hei=318
3481.9499999285
3644.6519999299
48195
47825
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/GWT39_512x512?wid=512&hei=512
3549.7409999371
3640.5879999511
31566
31196
200
image/jpeg
Image
https://www.mattel.com/content/dam/mattel/mattel-global/global/icons/Sprite_Sheet_Theme-Light_Desktop.svg
3992.2859999351
4014.8689998314
4404
16263
200
image/svg+xml
Image
https://mattel.d1.sc.omtrdc.net/b/ss/mattelcorporate-prod/1/JS-2.17.0-LAWA/s7138816052572?AQB=1&ndh=1&pf=1&t=19%2F11%2F2020%2015%3A26%3A24%206%20480&sdid=1654C7D88D1ADBC3-423D19AD58EFDF1F&mid=45760100409516935783368072189926618508&aamlh=7&ce=UTF-8&pageName=CORP%3AUS%3Ahome&g=https%3A%2F%2Fwww.mattel.com%2Fen-us&cc=USD&ch=mattel%20com&server=www.mattel.com&aamb=6G1ynYcLPuiQxYZrsz_pkqfLG9yMXBpb2zX5dvJdYQJzPXImdj0y&c1=D%3Dv1&v1=https%3A%2F%2Fwww.mattel.com%2Fen-us&c15=D%3Dv15&v15=home&c16=D%3Dv16&v16=no%20site-sub-section&c17=D%3Dv17&v17=Home&c19=MG%7Cv20170721%7C2.17.0%7C4.4.1%7CServer%20Side%20ID&v19=CORP%3AUS%3Ahome&c20=mattel%2C%20inc.%20%7C%20the%20official%20home%20of%20mattel%20toys%20and%20brands&v21=mattel%20com&v22=%2B1&c23=D%3Dv21&v23=12%2F19%2F2020%7C4%3A26%20pm&c31=D%3Dv31&v31=us&c41=D%3Dv141&c42=desktop&v55=www.mattel.com&c63=%2Fen-us&c70=D%3Dv86&v70=D%3Dmid&v78=corporate-home-page&v86=saturday%7C4%3A26%20pm&v141=en-us&s=800x600&c=24&j=1.6&v=N&k=Y&bw=1350&bh=940&mcorgid=5E435BF158C07E650A495C30%40AdobeOrg&AQE=1
4234.9549999926
4299.8829998542
601
43
200
image/gif
Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
262.399
7.624
365.785
77.227
477.087
26.451
504.344
181.115
685.478
39.439
726.047
20.417
750.317
6.266
773.306
9.008
794.533
5.653
801.421
888.461
1691.124
80.973
1773.295
42.162
1818.677
34.889
1858.87
15.878
1877.802
8.695
1887.055
41.118
1930.275
21.33
1955.499
6.892
1962.602
9.789
1972.466
6.714
1980.404
20.156
2000.669
7.431
2008.122
8.141
2016.477
13.026
2029.683
12.213
2047.413
111.549
2164.92
624.585
2797.614
151.336
2948.981
15.899
2999.163
16.735
3070.237
62.164
3132.437
20.62
3168.097
12.836
3188.821
13.79
3207.127
8.683
3224.745
7.103
3238.983
6.686
3277.806
5.454
3327.848
6.513
3348.161
6.104
3364.834
7.835
3379.736
5.043
3394.493
9.121
3421.492
5.059
3445.506
10.479
3577.834
5.75
3677.533
5.12
3970.718
50.574
4021.382
16.599
4041.803
8.13
4094.778
8.108
4149.585
115.889
4268.068
9.621
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Metrics

First Contentful Paint — 1.4 s
The time taken for the first image or text on the page to be rendered.
Time to Interactive — 4.5 s
The time taken for the page to become fully interactive.
Cumulative Layout Shift — 0.142
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First CPU Idle — 3.5 s
The time taken for the page's main thread to be quiet enough to handle input.
First Meaningful Paint — 1.4 s
The time taken for the primary content of the page to be rendered.

Opportunities

Eliminate render-blocking resources — Potential savings of 760 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Mattel.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://fonts.googleapis.com/css?family=Source+Sans+Pro:200,200i,300,300i,400,400i,600,600i,700,700i,900,900i
2054
230
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/clientlib-base.c010c159576ca29ea4bf7d1758106699.css
55203
270
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-mattel-corporate.eac07537489f21ca6571cfb893402568.css
120986
510
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/jquery.27a8f25e65bfe1872ebd62e021a0c6ca.js
30738
270
https://assets.adobedtm.com/9ddfa3252d66/e73483a0a4d5/launch-a10a9aa498ef.min.js
75192
430
Remove unused CSS — Potential savings of 157 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Mattel.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-mattel-corporate.eac07537489f21ca6571cfb893402568.css
120986
106764
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/clientlib-base.c010c159576ca29ea4bf7d1758106699.css
55203
53996

Diagnostics

Avoid an excessive DOM size — 984 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
984
Maximum DOM Depth
SHOW DETAILS
32
Maximum Child Elements
SHOW DETAILS
19
Reduce JavaScript execution time — 2.3 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.mattel.com/libs/dam/components/scene7/common/clientlibs/i18n.e0278cc086f234b2a897a0fa5134a1d4.js
824.41
821.527
2.883
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/jquery.27a8f25e65bfe1872ebd62e021a0c6ca.js
732.952
719.089
2.605
https://s7d1.scene7.com/s7viewers/libs/responsive_image.js
368.80699999999
245.88799999999
0.837
https://www.mattel.com/en-us
322.563
4.031
1.318
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/carouselContainer/v2/carouselContainer/carouselContainer.6248e2d1efd7939c3edf97f9136c4a38.js
210.86
126.553
0.693
https://assets.adobedtm.com/9ddfa3252d66/e73483a0a4d5/launch-a10a9aa498ef.min.js
208.961
167.144
4.803
Unattributable
199.725
2.499
0.19
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-informational-analytics.58e6def825cfe66f5043f2d5252dcb49.js
127.815
126.465
0.825
https://www.mattel.com/_Incapsula_Resource?SWJIYLWA=719d34d31c8e3a6e6fffd425f7e032f3&ns=1&cb=238529302
111.549
101.633
3.008
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-mattel-corporate.eac07537489f21ca6571cfb893402568.css
77.227
0
0
Minimize main-thread work — 3.4 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
2425.528
Style & Layout
330.966
Other
321.467
Rendering
143.138
Parse HTML & CSS
125.988
Script Parsing & Compilation
60.508
Garbage Collection
14.816

Metrics

Speed Index — 2.8 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 4.2 s
The timing of the largest text or image that is painted.
Total Blocking Time — 1,480 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

Max Potential First Input Delay — 890 ms
Users could experience a delay when interacting with the page.
Estimated Input Latency — 420 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive mattel.com as laggy when the latency is higher than 0.05 seconds.

Opportunities

Avoid multiple page redirects — Potential savings of 4,450 ms
Redirects can cause additional delays before the page can begin loading. Mattel.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://mattel.com/
190
https://www.mattel.com/
4260
https://www.mattel.com/en-us
0
Preload key requests — Potential savings of 1,150 ms
Key requests can be preloaded by using '<link rel=preload>'. Mattel.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
URL Potential Savings (Ms)
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-mattel-corporate/resources/fonts/HelveticaNeue/HelveticaNeueLTPro-Roman/font.ttf
1150
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-mattel-corporate/resources/fonts/HelveticaNeue/HelveticaNeueLTPro-Bd/font.ttf
1110
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-mattel-corporate/resources/fonts/HelveticaNeue/HelveticaNeueLTPro-Lt/font.ttf
240

Diagnostics

Serve static assets with an efficient cache policy — 132 resources found
Mattel.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://s7d1.scene7.com/is/image/mattelsites/Enchantimals-2?req=props,json&scl=1&id=309597320&handler=s7RIJSONResponse
77000
634
https://s7d1.scene7.com/is/image/mattelsites/95-Featured%20Brands_DOS-2?req=set,json&id=80962913&handler=s7RIJSONResponse
77000
606
https://s7d1.scene7.com/is/image/mattelsites/FP_Homer_mattel-com_b-spot_578x318?req=set,json&id=1501647943&handler=s7RIJSONResponse
77000
606
https://s7d1.scene7.com/is/image/mattelsites/hp-purposeful-play-HOME-PRESETS-MED?req=set,json&id=-1621862865&handler=s7RIJSONResponse
126000
1005
https://s7d1.scene7.com/is/image/mattelsites/Mattel_2020_Holiday_GG?req=set,json&id=-19315306&handler=s7RIJSONResponse
126000
973
https://s7d1.scene7.com/is/image/mattelsites/Barbie_WW84_Whats_New?req=props,json&scl=1&id=-1168572129&handler=s7RIJSONResponse
126000
727
https://s7d1.scene7.com/is/image/mattelsites/FNC42_512x512?req=props,json&scl=1&id=-1119153966&handler=s7RIJSONResponse
126000
727
https://s7d1.scene7.com/is/image/mattelsites/GJW91_512x512c?req=props,json&scl=1&id=1529869302&handler=s7RIJSONResponse
126000
726
https://s7d1.scene7.com/is/image/mattelsites/GWT39_512x512?req=props,json&scl=1&id=1644468193&handler=s7RIJSONResponse
126000
726
https://s7d1.scene7.com/is/image/mattelsites/FWV25_512x512c?req=props,json&scl=1&id=728616882&handler=s7RIJSONResponse
126000
725
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Walmart?req=props,json&scl=1&id=-1905922424&handler=s7RIJSONResponse
126000
638
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3600000
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https://consent.trustarc.com/notice?domain=mattel.com&c=teconsent&js=nj&noticeType=bb&text=true&gtm=1&irmc=irmlink
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https://www.mattel.com/etc.clientlibs/mattel/global/components/content/card/v2/card/clientlibs.87699dd14fa8e7617dddec0f193d33e5.js
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3729000
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3766000
1330
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https://s7d1.scene7.com/is/image/mattelsites/FHY73_512x512c
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https://s7d1.scene7.com/is/image/mattelsites/HotWheels-2
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https://s7d1.scene7.com/is/image/mattelsites/MEGA-2
8172000
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https://www.mattel.com/etc.clientlibs/mattel/global/components/content/navigationHeader/v1/navigationHeader/navigationHeader.b47387516ecded8e1ac786f5e3504059.js
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https://s7d1.scene7.com/s7viewers/html5/js/ZoomVerticalViewer.js
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https://s7d1.scene7.com/s7viewers/html5/js/SpinViewer.js
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https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Walmart
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https://s7d1.scene7.com/s7viewers/html5/js/ZoomViewer.js
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https://s7d1.scene7.com/s7viewers/html5/js/FlyoutViewer.js
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https://s7d1.scene7.com/s7viewers/html5/js/VideoViewer.js
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https://s7d1.scene7.com/s7viewers/html5/js/MixedMediaViewer.js
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https://s7d1.scene7.com/s7viewers/libs/responsive_image.js
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https://s7d1.scene7.com/is/image/mattelsites/FWV25_512x512c?wid=512&hei=512
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https://s7d1.scene7.com/is/image/mattelsites/GWT39_512x512?wid=512&hei=512
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https://s7d1.scene7.com/is/image/mattelsites/JurrasicWorld-3
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https://s7d1.scene7.com/is/image/mattelsites/WWE-4
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https://s7d1.scene7.com/is/image/mattelsites/AmericanGirl-2
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https://s7d1.scene7.com/is/image/mattelsites/see-all-brands-1?fmt=png-alpha
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https://s7d1.scene7.com/is/image/mattelsites/GLK80_512x512c
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https://s7d1.scene7.com/is/image/mattelsites/CW_logo2_500x500c-3
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https://s7d1.scene7.com/is/image/mattelsites/Barbie-3
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Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/sourcesanspro/v14/6xKydSBYKcSV-LCoeQqfX1RYOo3ig4vwlxdu3cOWxw.woff2
3.0310000292957
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16.952999867499
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
URL Location
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/jquery.27a8f25e65bfe1872ebd62e021a0c6ca.js
line: 2
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
URL Location
https://assets.adobedtm.com/9ddfa3252d66/e73483a0a4d5/launch-a10a9aa498ef.min.js
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68

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of mattel.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.

Contrast

Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Names and labels

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Mattel.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Mattel.com may provide relevant information that dialogue cannot, by using audio descriptions.

ARIA

`[aria-*]` attributes do not match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
Failing Elements
  Play   is never   canceled. #KeepPlaying Find tips and at-home-activities at…
Barbie® Creatable WorldTM Hot Wheels® Fisher-Price® American Girl® Jurassic Wor…
Star Wars The Child Plush Toy, 11-inch Small Yoda-like Soft Figure from The Man…
`[aria-hidden="true"]` elements contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
Failing Elements
By the Power of Grayskull™! The most powerful toyline in the Universe returns! …
1
2
1
2
3
2
3
ARIA IDs are not unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.
Failing Elements
Do you want to Continue? …

Names and labels

Buttons do not have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Failing Elements
button
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements
Find tips and at-home-activities at the Mattel Playroom! 
Barbie® Signature Wonder Woman 1984™ Gift Set
Polly Pocket
Star Wars The Child Plush Toy, 11-inch Small Yoda-like Soft Figure from The Man…
Contact Us

Tables and lists

Lists do not contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
Failing Elements
About Us Brand Portfolio + Our Stores
Previous   Play   is never   canceled. #KeepPlaying Find tips and at-home-acti…
Previous Barbie® Creatable WorldTM Hot Wheels® Fisher-Price® American Girl® Jur…
Previous Star Wars The Child Plush Toy, 11-inch Small Yoda-like Soft Figure fro…

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements
meta

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
64

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that mattel.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Bootstrap
3.3.7
jQuery
3.2.1
Underscore
1.9.0
Handlebars
4.0.12
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://mattel.com/
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 15 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
SHOW DETAILS
5
Medium
SHOW DETAILS
3
Medium
SHOW DETAILS
7
High

Audits

Uses deprecated APIs — 1 warning found
Avoid deprecated APIs which will eventually be removed the browser.
Deprecation / Warning URL
Synchronous XMLHttpRequest on the main thread is deprecated because of its detrimental effects to the end user's experience. For more help, check https://xhr.spec.whatwg.org/.
SHOW DETAILS
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
URL Description
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/dynamicMedia/v1/dynamicMedia/utils.99ca343a49d25e938170d0a957170fbf.js
Failed to load resource: the server responded with a status of 404 (Not Found)
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/dynamicMedia/v1/dynamicMedia/utils.99ca343a49d25e938170d0a957170fbf.js
Failed to load resource: the server responded with a status of 404 (Not Found)
73

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for mattel.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of mattel.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Links do not have descriptive text — 3 links found
Make use of descriptive link text to assist search engines in understanding the content.
Document doesn't have a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
19

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of mattel.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of mattel.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive on simulated mobile network at 18.0 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://mattel.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 45
Performance 6
Accessibility 68
Best Practices 57
SEO 73
Progressive Web App 21
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.mattel.com/en-us
Updated: 19th December, 2020

4.79 seconds
First Contentful Paint (FCP)
6%
39%
55%

0.03 seconds
First Input Delay (FID)
87%
7%
6%

Simulate loading on mobile
6

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for mattel.com. This includes details about optimizing page load times which can result in a better user experience.

Opportunities

Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Mattel.com should consider minifying CSS files.
Minify JavaScript — Potential savings of 8 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Mattel.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/dynamicMedia/v1/dynamicMedia/utils.99ca343a49d25e938170d0a957170fbf.js
11325
8508
Efficiently encode images — Potential savings of 16 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://s7d1.scene7.com/is/image/mattelsites/Mattel_2020_Holiday_GG
216096
10260
https://s7d1.scene7.com/is/image/mattelsites/Mattel_2020_Holiday_GG:375w%20-%20mobile?wid=800&hei=373
110145
5972
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 30 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.mattel.com/en-us
33.878
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 15 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://consent.trustarc.com/asset/notice.js/v/v1.7-138
8527
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/clientlib-base.4162d9605701d786eaa546dd4aa22efc.js
5753
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/global-component-reuse/clickableComponent.f97471a5c18e9b241d323e4e20be489e.js
148
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/card/v2/card/clientlibs.87699dd14fa8e7617dddec0f193d33e5.js
92
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/ctaItem/v1/ctaItem/ctaItem.fc8dcdadf67ba183b8a81f82d3ddc5b1.js
88
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/gridContainer/v2/gridContainer/gridContainer.84831254d4fc086cdc8fc3a7ad86767a.js
77
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/jarallax.1ac55704e54e7bfb45f9a016ea9ee140.js
68
https://assets.adobedtm.com/9ddfa3252d66/e73483a0a4d5/launch-a10a9aa498ef.min.js
64
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/aos.70b4897108480dbe11c443c2ab7679c9.js
60
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/mobiscroll.c9610afcbd2b16169aee60e1297ae776.js
57

Diagnostics

Avoid chaining critical requests — 26 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Mattel.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Keep request counts low and transfer sizes small — 164 requests • 2,717 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
164
2782489
Image
74
2040623
Script
70
442975
Stylesheet
4
179087
Font
4
86032
Other
10
17407
Document
2
16365
Media
0
0
Third-party
117
2156862
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
img
Avoid large layout shifts — 4 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
What's New at Mattel Barbie® Signature Wonder Woman 1984™ Gift Set Spotlighting…
0.33230959887756
Barbie® Creatable WorldTM Hot Wheels® Fisher-Price® American Girl® Jurassic Wor…
0.21944444444444
Mattel Holiday Gifts Discover magical toys and games for everyone on your list!…
0.11673444439858
Barbie® Signature Wonder Woman 1984™ Gift Set Spotlighting the timeless romance…
0.033754340277778
Avoid long main-thread tasks — 17 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/clientlib-base.4162d9605701d786eaa546dd4aa22efc.js
9210
1315
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/jquery.27a8f25e65bfe1872ebd62e021a0c6ca.js
11642
1255
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/carouselContainer/v2/carouselContainer/carouselContainer.6248e2d1efd7939c3edf97f9136c4a38.js
10620
550
https://assets.adobedtm.com/9ddfa3252d66/e73483a0a4d5/launch-a10a9aa498ef.min.js
3420
484
https://www.mattel.com/_Incapsula_Resource?SWJIYLWA=719d34d31c8e3a6e6fffd425f7e032f3&ns=1&cb=238529302
16740
335
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-mattel-corporate.eac07537489f21ca6571cfb893402568.css
4500
287
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/jquery.27a8f25e65bfe1872ebd62e021a0c6ca.js
12994
253
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-informational-analytics.58e6def825cfe66f5043f2d5252dcb49.js
13247
199
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/carouselContainer/v2/carouselContainer/carouselContainer.6248e2d1efd7939c3edf97f9136c4a38.js
11222
125
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/jquery.27a8f25e65bfe1872ebd62e021a0c6ca.js
12907
87
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/clientlib-base.c010c159576ca29ea4bf7d1758106699.css
2520
79
https://www.mattel.com/en-us
1604
78
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/jquery.27a8f25e65bfe1872ebd62e021a0c6ca.js
5130
74
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/mobiscroll.c9610afcbd2b16169aee60e1297ae776.js
7140
68
https://s7d1.scene7.com/s7viewers/libs/responsive_image.js
11385
61
https://assets.adobedtm.com/9ddfa3252d66/e73483a0a4d5/launch-a10a9aa498ef.min.js
4787
56
https://assets.adobedtm.com/9ddfa3252d66/e73483a0a4d5/launch-a10a9aa498ef.min.js
5623
51
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://mattel.com/
0
27.644000016153
176
0
301
https://www.mattel.com/
28.254000004381
132.43500003591
292
0
301
https://www.mattel.com/en-us
132.87000032142
165.75000016019
12930
115181
200
text/html
Document
https://fonts.googleapis.com/css?family=Source+Sans+Pro:200,200i,300,300i,400,400i,600,600i,700,700i,900,900i
184.33899991214
200.78699989244
2157
27016
200
text/css
Stylesheet
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/clientlib-base.c010c159576ca29ea4bf7d1758106699.css
184.54400030896
224.52899999917
55203
426648
200
text/css
Stylesheet
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-mattel-corporate.eac07537489f21ca6571cfb893402568.css
184.68300020322
256.23300019652
120986
1717483
200
text/css
Stylesheet
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/jquery.27a8f25e65bfe1872ebd62e021a0c6ca.js
184.81100024655
204.6270002611
30738
86661
200
application/javascript
Script
https://assets.adobedtm.com/9ddfa3252d66/e73483a0a4d5/launch-a10a9aa498ef.min.js
185.10700017214
379.24699997529
75192
236778
200
application/x-javascript
Script
https://www.mattel.com/content/dam/corp-site/logos-and-icons/Mattel-Logo-Nav_Desktop_Shadow.png
515.13499999419
588.50100031123
9619
9090
200
image/png
Image
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/underscore.b74b09ee1a556a844504f74f5e14c116.js
262.66300026327
321.29900017753
7022
18046
200
application/javascript
Script
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/aos.70b4897108480dbe11c443c2ab7679c9.js
352.99500031397
380.19399996847
5096
14239
200
application/javascript
Script
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/jarallax.1ac55704e54e7bfb45f9a016ea9ee140.js
382.49000022188
399.55700002611
4451
10896
200
application/javascript
Script
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/mobiscroll.c9610afcbd2b16169aee60e1297ae776.js
394.30500008166
420.89400021359
58295
179609
200
application/javascript
Script
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/clientlib-base.4162d9605701d786eaa546dd4aa22efc.js
511.89800025895
534.83000025153
76082
272245
200
application/javascript
Script
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/navigationHeader/v1/navigationHeader/navigationHeader.b47387516ecded8e1ac786f5e3504059.js
512.17300025746
529.41399998963
2155
4163
200
application/javascript
Script
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/dynamicMedia/v1/dynamicMedia/dynamicmedia.3c8469a4e49f3ab6302e4c2dc9e30f89.css
512.39200029522
530.19100008532
741
239
200
text/css
Stylesheet
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/dynamicMedia/v1/dynamicMedia/utils.99ca343a49d25e938170d0a957170fbf.js
512.81000021845
532.75400027633
11325
49744
200
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https://s7d1.scene7.com/is/image/mattelsites/AmericanGirl-2
2038.8140003197
2125.0110003166
10800
10430
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/JurrasicWorld-3
2038.9550002292
2440.7440000214
28504
28134
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/Featured-Brands_Thomas_new-1
2039.2310000025
2332.9640002921
21761
21391
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/MEGA-2
2039.5180000924
2273.9579998888
15243
14873
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/dc-comics-3
2039.6750001237
2124.5200000703
9744
9375
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/WWE-4
2039.9540001526
2296.1140000261
14815
14445
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/98.%20Featured-Brands_PollyPocket-3
2040.2130000293
2134.4180000015
32011
31641
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/Enchantimals-2
2040.779999923
2264.7480000742
18742
18372
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/95-Featured%20Brands_DOS-2
2040.9090002067
2065.1219999418
23787
23417
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/see-all-brands-1?fmt=png-alpha
2041.4960002527
2321.4270002209
8051
7683
200
image/png
Image
https://s7d1.scene7.com/is/image/mattelsites/GWD85_512x512
2041.7650002055
2111.7810001597
34806
34436
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/FHY73_512x512c
2042.0349999331
2113.5630002245
50292
49922
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/GJL14_512x512
2042.4510003068
2393.5010000132
52675
52305
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/GMJ12_512x512c
2042.5479998812
2480.3630001843
42295
41925
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/GLK80_512x512c
2042.6839999855
2209.4430001453
45759
45389
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/GNB05_512x512
2042.7729999647
2361.5500000305
32277
31907
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/GHL93_512x512c
2042.9290002212
2350.492999889
32822
32452
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/GJT60_512x512
2041.1340002902
2311.7809998803
0
0
-1
Image
https://s7d1.scene7.com/is/image/mattelsites/GWT39_512x512
2043.2140002958
2107.9589999281
31566
31196
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/GJW91_512x512c
2043.3370000683
2112.7450000495
33705
33335
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/FNC42_512x512
2044.4570002146
2379.7530001029
62323
61953
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/FWV25_512x512c
2046.5620001778
2161.1530003138
32731
32361
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-AG
2046.6860001907
2128.9830002934
4690
4321
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Amazon
2046.903999988
2274.2850002833
4011
3642
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Walmart
2047.0370003022
2306.0050001368
5631
5262
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Target
2047.1709999256
2109.3480000272
5462
5093
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/hp-purposeful-play-HOME-PRESETS-MED:375w%20-%20mobile?wid=800&hei=373
2263.0280000158
2297.393000219
62153
61783
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/Mattel_2020_Holiday_GG:375w%20-%20mobile?wid=800&hei=373
2263.1629998796
2311.2540002912
110516
110145
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_CDA_MOTU_800px_v4:375w%20-%20mobile?wid=800&hei=373
2277.323000133
2307.2370002046
100893
100522
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/Barbie_WW84_Whats_New?wid=578&hei=318
2277.8199999593
2298.0229998939
48195
47825
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/FP_Homer_mattel-com_b-spot_578x318?wid=578&hei=318
2278.265000321
2403.1500001438
37916
37546
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/Fisher-Price-2020-1?wid=250&hei=250
2278.6989999004
2359.2230002396
6715
6346
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/dc-comics-3?wid=228&hei=227
2279.041999951
2305.2250002511
9680
9375
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/Enchantimals-2?wid=500&hei=500
2279.6200001612
2299.8259998858
18742
18372
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/GJT60_512x512?wid=512&hei=512
2280.0449999049
2306.3139999285
22361
21991
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/GWT39_512x512?wid=512&hei=512
2280.4069998674
2369.0130002797
31566
31196
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/GJW91_512x512c?wid=512&hei=512
2280.7129998691
2375.9639998898
33705
33335
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/FNC42_512x512?wid=512&hei=512
2281.3349999487
2388.5449999943
62323
61953
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/FWV25_512x512c?wid=512&hei=512
2281.6770002246
2516.4149999619
32731
32361
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Amazon?wid=141&hei=31
2282.0620001294
2363.3679999039
1729
1360
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Walmart?wid=141&hei=31
2282.436999958
2306.646999903
2103
1734
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Target?wid=141&hei=31
2282.9390000552
2305.6459999643
2169
1800
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-AG?wid=141&hei=31
2283.3569999784
2363.7959999032
1927
1558
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/WWE-4?wid=266&hei=266
2412.9360001534
2500.9980001487
14815
14445
200
image/jpeg
Image
https://www.mattel.com/content/dam/mattel/mattel-global/global/icons/Sprite_Sheet_Theme-Light_Desktop.svg
2842.0509998687
2857.032999862
4404
16263
200
image/svg+xml
Image
https://mattel.d1.sc.omtrdc.net/b/ss/mattelcorporate-prod/1/JS-2.17.0-LAWA/s78416771832251?AQB=1&ndh=1&pf=1&t=19%2F11%2F2020%2015%3A26%3A50%206%20480&sdid=02236036C18D892E-6B5D31C971935487&mid=44159109564001096551232156151415835365&aamlh=7&ce=UTF-8&pageName=CORP%3AUS%3Ahome&g=https%3A%2F%2Fwww.mattel.com%2Fen-us&cc=USD&ch=mattel%20com&server=www.mattel.com&aamb=6G1ynYcLPuiQxYZrsz_pkqfLG9yMXBpb2zX5dvJdYQJzPXImdj0y&c1=D%3Dv1&v1=https%3A%2F%2Fwww.mattel.com%2Fen-us&c15=D%3Dv15&v15=home&c16=D%3Dv16&v16=no%20site-sub-section&c17=D%3Dv17&v17=Home&c19=MG%7Cv20170721%7C2.17.0%7C4.4.1%7CServer%20Side%20ID&v19=CORP%3AUS%3Ahome&c20=mattel%2C%20inc.%20%7C%20the%20official%20home%20of%20mattel%20toys%20and%20brands&v21=mattel%20com&v22=%2B1&c23=D%3Dv21&v23=12%2F19%2F2020%7C4%3A26%20pm&c31=D%3Dv31&v31=us&c41=D%3Dv141&c42=mobile&v55=www.mattel.com&c63=%2Fen-us&c70=D%3Dv86&v70=D%3Dmid&v78=corporate-home-page&v86=saturday%7C4%3A26%20pm&v141=en-us&s=360x640&c=24&j=1.6&v=N&k=Y&bw=360&bh=640&mcorgid=5E435BF158C07E650A495C30%40AdobeOrg&AQE=1
3276.947000064
3337.8920000978
601
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image/gif
Image
https://s7d1.scene7.com/is/image/mattelsites/95-Featured%20Brands_DOS-2?wid=500&hei=500
10095.904999878
10198.580000084
23787
23417
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Target?wid=281&hei=60
10097.090000287
10126.122000162
5462
5093
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Walmart?wid=281&hei=60
10097.711000126
10185.09100005
5631
5262
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Amazon?wid=281&hei=60
10098.385000136
10291.900000069
4011
3642
200
image/jpeg
Image
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-AG?wid=281&hei=60
10098.821999971
10182.144000195
4690
4321
200
image/jpeg
Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
200.506
9.292
258.35
19.667
293.581
71.721
365.849
18.489
425.787
121.001
546.812
39.124
588.386
13.879
603.434
7.155
626.225
17.016
655.145
328.71
983.935
12.917
996.897
22.244
1020.296
8.265
1028.781
12.675
1048.32
18.06
1066.487
7.43
1080.072
16.517
1096.696
6.332
1108.415
20.042
1128.56
5.354
1135.822
16.122
1157.507
83.86
1249.496
313.726
1568.046
43.386
1619.47
274.924
1894.493
18.281
1948.93
11.147
2018.329
63.369
2081.73
16.744
2245.713
7.895
2271.153
11.869
2292.43
5.654
2305.816
19.243
2343.907
11.728
2360.409
13.004
2426.985
5.972
2526.623
5.003
2806.892
62.665
2869.675
18.939
2891.431
5.676
3150.717
8.499
3258.479
49.817
4109.851
15.325
4776.536
10.805
4805.336
8.959
4814.326
6.919
4877.684
5.167
5776.487
5.099
6095.534
5.704
7876.728
13.88
8776.347
7.091
8802.41
8.234
8877.79
8.632
8926.357
5.215
9778.307
5.846
10109.048
17.234
10126.301
9.83
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Defer offscreen images — Potential savings of 289 KiB
Time to Interactive can be slowed down by resources on the page. Mattel.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://s7d1.scene7.com/is/image/mattelsites/GLK80_512x512c
45389
45389
https://s7d1.scene7.com/is/image/mattelsites/GMJ12_512x512c
41925
41925
https://s7d1.scene7.com/is/image/mattelsites/CW_logo2_500x500c-3
37065
37065
https://s7d1.scene7.com/is/image/mattelsites/GNB05_512x512
31907
31907
https://s7d1.scene7.com/is/image/mattelsites/JurrasicWorld-3
28134
28134
https://s7d1.scene7.com/is/image/mattelsites/Barbie-3
21614
21614
https://s7d1.scene7.com/is/image/mattelsites/Featured-Brands_Thomas_new-1
21391
21391
https://s7d1.scene7.com/is/image/mattelsites/HotWheels-2
20899
20899
https://www.mattel.com/content/dam/corporate-sites/homepage/reusability/M-Corp_Sprite_Sheet_Extras_Desktop_v5.svg
16961
16961
https://www.mattel.com/content/dam/corp-site/logos-and-icons/footer/esrb-80x108-smooth.png
12270
12270
https://s7d1.scene7.com/is/image/mattelsites/AmericanGirl-2
10430
10430
https://s7d1.scene7.com/is/image/mattelsites/see-all-brands-1?fmt=png-alpha
7683
7683
Remove unused JavaScript — Potential savings of 114 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/clientlib-base.4162d9605701d786eaa546dd4aa22efc.js
76082
50118
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/mobiscroll.c9610afcbd2b16169aee60e1297ae776.js
58295
37847
https://assets.adobedtm.com/9ddfa3252d66/e73483a0a4d5/launch-a10a9aa498ef.min.js
75192
28644

Diagnostics

Avoid enormous network payloads — Total size was 2,717 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://s7d1.scene7.com/is/image/mattelsites/Mattel_2020_Holiday_GG
216467
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_CDA_MOTU_800px_v4
142207
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-mattel-corporate.eac07537489f21ca6571cfb893402568.css
120986
https://s7d1.scene7.com/is/image/mattelsites/Mattel_2020_Holiday_GG:375w%20-%20mobile?wid=800&hei=373
110516
https://s7d1.scene7.com/is/image/mattelsites/hp-purposeful-play-HOME-PRESETS-MED
104566
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_CDA_MOTU_800px_v4:375w%20-%20mobile?wid=800&hei=373
100893
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/clientlib-base.4162d9605701d786eaa546dd4aa22efc.js
76082
https://assets.adobedtm.com/9ddfa3252d66/e73483a0a4d5/launch-a10a9aa498ef.min.js
75192
https://s7d1.scene7.com/is/image/mattelsites/FNC42_512x512
62323
https://s7d1.scene7.com/is/image/mattelsites/FNC42_512x512?wid=512&hei=512
62323
Avoid an excessive DOM size — 1,031 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1,031
Maximum DOM Depth
SHOW DETAILS
32
Maximum Child Elements
SHOW DETAILS
19

Metrics

First Contentful Paint — 5.4 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 11.1 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 16.6 s
The timing of the largest text or image that is painted.
Time to Interactive — 14.0 s
The time taken for the page to become fully interactive.
Total Blocking Time — 3,970 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0.777
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First CPU Idle — 10.9 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 1,320 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 5.4 s
The time taken for the primary content of the page to be rendered.
Estimated Input Latency — 840 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive mattel.com as laggy when the latency is higher than 0.05 seconds.
First Contentful Paint (3G) — 11130 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Eliminate render-blocking resources — Potential savings of 3,540 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Mattel.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://fonts.googleapis.com/css?family=Source+Sans+Pro:200,200i,300,300i,400,400i,600,600i,700,700i,900,900i
2157
780
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/clientlib-base.c010c159576ca29ea4bf7d1758106699.css
55203
1530
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-mattel-corporate.eac07537489f21ca6571cfb893402568.css
120986
2430
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/jquery.27a8f25e65bfe1872ebd62e021a0c6ca.js
30738
1230
https://assets.adobedtm.com/9ddfa3252d66/e73483a0a4d5/launch-a10a9aa498ef.min.js
75192
2130
Properly size images — Potential savings of 283 KiB
Images can slow down the page's load time. Mattel.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://s7d1.scene7.com/is/image/mattelsites/FNC42_512x512?wid=512&hei=512
61953
26283
https://s7d1.scene7.com/is/image/mattelsites/GJL14_512x512
52305
22190
https://s7d1.scene7.com/is/image/mattelsites/FHY73_512x512c
49922
21179
https://s7d1.scene7.com/is/image/mattelsites/GLK80_512x512c
45389
19256
https://s7d1.scene7.com/is/image/mattelsites/GMJ12_512x512c
41925
17786
https://s7d1.scene7.com/is/image/mattelsites/CW_logo2_500x500c-3
37065
14688
https://s7d1.scene7.com/is/image/mattelsites/GWD85_512x512
34436
14609
https://s7d1.scene7.com/is/image/mattelsites/GJW91_512x512c?wid=512&hei=512
33335
14142
https://s7d1.scene7.com/is/image/mattelsites/GHL93_512x512c
32452
13767
https://s7d1.scene7.com/is/image/mattelsites/FWV25_512x512c?wid=512&hei=512
32361
13729
https://s7d1.scene7.com/is/image/mattelsites/GNB05_512x512
31907
13536
https://s7d1.scene7.com/is/image/mattelsites/GWT39_512x512?wid=512&hei=512
31196
13235
https://s7d1.scene7.com/is/image/mattelsites/98.%20Featured-Brands_PollyPocket-3
31641
12538
https://s7d1.scene7.com/is/image/mattelsites/JurrasicWorld-3
28134
11149
https://s7d1.scene7.com/is/image/mattelsites/GJT60_512x512?wid=512&hei=512
21991
9329
https://s7d1.scene7.com/is/image/mattelsites/95-Featured%20Brands_DOS-2?wid=500&hei=500
23417
9279
https://s7d1.scene7.com/is/image/mattelsites/Barbie-3
21614
8565
https://s7d1.scene7.com/is/image/mattelsites/Featured-Brands_Thomas_new-1
21391
8477
https://s7d1.scene7.com/is/image/mattelsites/HotWheels-2
20899
8282
https://s7d1.scene7.com/is/image/mattelsites/Enchantimals-2?wid=500&hei=500
18372
7280
https://s7d1.scene7.com/is/image/mattelsites/MEGA-2
14873
5894
https://s7d1.scene7.com/is/image/mattelsites/AmericanGirl-2
10430
4133
Remove unused CSS — Potential savings of 159 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Mattel.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-mattel-corporate.eac07537489f21ca6571cfb893402568.css
120986
109086
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/clientlib-base.c010c159576ca29ea4bf7d1758106699.css
55203
54052
Serve images in next-gen formats — Potential savings of 428 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://s7d1.scene7.com/is/image/mattelsites/Mattel_2020_Holiday_GG
216096
60112
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_CDA_MOTU_800px_v4
141836
42716
https://s7d1.scene7.com/is/image/mattelsites/hp-purposeful-play-HOME-PRESETS-MED
104195
34081
https://s7d1.scene7.com/is/image/mattelsites/Mattel_2020_Holiday_GG:375w%20-%20mobile?wid=800&hei=373
110145
31561
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_CDA_MOTU_800px_v4:375w%20-%20mobile?wid=800&hei=373
100522
24010
https://s7d1.scene7.com/is/image/mattelsites/hp-purposeful-play-HOME-PRESETS-MED:375w%20-%20mobile?wid=800&hei=373
61783
17675
https://s7d1.scene7.com/is/image/mattelsites/FNC42_512x512
61953
15033
https://s7d1.scene7.com/is/image/mattelsites/FNC42_512x512?wid=512&hei=512
61953
15033
https://s7d1.scene7.com/is/image/mattelsites/CW_logo2_500x500c-3
37065
13977
https://s7d1.scene7.com/is/image/mattelsites/FP_Homer_mattel-com_b-spot_578x318
37546
13218
https://s7d1.scene7.com/is/image/mattelsites/FP_Homer_mattel-com_b-spot_578x318?wid=578&hei=318
37546
13218
https://s7d1.scene7.com/is/image/mattelsites/98.%20Featured-Brands_PollyPocket-3
31641
12585
https://s7d1.scene7.com/is/image/mattelsites/GMJ12_512x512c
41925
11183
https://s7d1.scene7.com/is/image/mattelsites/GJL14_512x512
52305
10663
https://s7d1.scene7.com/is/image/mattelsites/Barbie-3
21614
10322
https://s7d1.scene7.com/is/image/mattelsites/Featured-Brands_Thomas_new-1
21391
10129
https://s7d1.scene7.com/is/image/mattelsites/95-Featured%20Brands_DOS-2
23417
9915
https://s7d1.scene7.com/is/image/mattelsites/95-Featured%20Brands_DOS-2?wid=500&hei=500
23417
9915
https://s7d1.scene7.com/is/image/mattelsites/HotWheels-2
20899
9853
https://s7d1.scene7.com/is/image/mattelsites/Barbie_WW84_Whats_New
47825
9501
https://s7d1.scene7.com/is/image/mattelsites/Barbie_WW84_Whats_New?wid=578&hei=318
47825
9501
https://s7d1.scene7.com/is/image/mattelsites/FHY73_512x512c
49922
9456
https://s7d1.scene7.com/is/image/mattelsites/GJW91_512x512c
33335
9237
https://s7d1.scene7.com/is/image/mattelsites/GJW91_512x512c?wid=512&hei=512
33335
9237
https://www.mattel.com/content/dam/corp-site/logos-and-icons/footer/esrb-80x108-smooth.png
12270
9178
https://s7d1.scene7.com/is/image/mattelsites/MEGA-2
14873
9173
https://s7d1.scene7.com/is/image/mattelsites/GWD85_512x512
34436
8242
Avoid multiple page redirects — Potential savings of 17,520 ms
Redirects can cause additional delays before the page can begin loading. Mattel.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://mattel.com/
630
https://www.mattel.com/
16890
https://www.mattel.com/en-us
0
Preload key requests — Potential savings of 8,880 ms
Key requests can be preloaded by using '<link rel=preload>'. Mattel.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
URL Potential Savings (Ms)
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-mattel-corporate/resources/fonts/HelveticaNeue/HelveticaNeueLTPro-Roman/font.ttf
8880
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-mattel-corporate/resources/fonts/HelveticaNeue/HelveticaNeueLTPro-Bd/font.ttf
7980
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-mattel-corporate/resources/fonts/HelveticaNeue/HelveticaNeueLTPro-Lt/font.ttf
7470

Diagnostics

Serve static assets with an efficient cache policy — 143 resources found
Mattel.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://s7d1.scene7.com/is/image/mattelsites/hp-purposeful-play-HOME-PRESETS-MED?req=props,json&scl=1&id=1153023531&handler=s7RIJSONResponse
38000
634
https://s7d1.scene7.com/is/image/mattelsites/95-Featured%20Brands_DOS-2?req=set,json&id=80962913&handler=s7RIJSONResponse
38000
606
https://s7d1.scene7.com/is/image/mattelsites/hp-purposeful-play-HOME-PRESETS-MED?req=set,json&id=-1621862865&handler=s7RIJSONResponse
87000
1005
https://s7d1.scene7.com/is/image/mattelsites/Barbie_WW84_Whats_New?req=props,json&scl=1&id=-1168572129&handler=s7RIJSONResponse
87000
727
https://s7d1.scene7.com/is/image/mattelsites/GWT39_512x512?req=props,json&scl=1&id=1644468193&handler=s7RIJSONResponse
87000
726
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_CDA_MOTU_800px_v4?req=props,json&scl=1&id=-224798021&handler=s7RIJSONResponse
87000
638
https://s7d1.scene7.com/is/image/mattelsites/GJT60_512x512?req=props,json&scl=1&id=918051840&handler=s7RIJSONResponse
87000
633
https://s7d1.scene7.com/is/image/mattelsites/Mattel_2020_Holiday_GG?req=props,json&scl=1&id=1802000018&handler=s7RIJSONResponse
87000
632
https://s7d1.scene7.com/is/image/mattelsites/dc-comics-3?req=set,json&id=-610328424&handler=s7RIJSONResponse
87000
591
https://s7d1.scene7.com/is/image/mattelsites/GWT39_512x512?req=set,json&id=-1839774235&handler=s7RIJSONResponse
87000
589
https://s7d1.scene7.com/is/image/mattelsites/Fisher-Price-2020-1?req=set,json&id=-273930536&handler=s7RIJSONResponse
87000
588
https://s7d1.scene7.com/is/image/mattelsites/GJT60_512x512?req=set,json&id=-3892988&handler=s7RIJSONResponse
87000
585
https://s7d1.scene7.com/is/image/mattelsites/GJW91_512x512c?req=set,json&id=-793344262&handler=s7RIJSONResponse
87000
578
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Walmart?req=set,json&id=-1269746804&handler=s7RIJSONResponse
213000
607
https://s7d1.scene7.com/is/image/mattelsites/95-Featured%20Brands_DOS-2?req=props,json&scl=1&id=-1290306723&handler=s7RIJSONResponse
302000
727
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Target?req=props,json&scl=1&id=926308967&handler=s7RIJSONResponse
302000
634
https://s7d1.scene7.com/is/image/mattelsites/Fisher-Price-2020-1?req=props,json&scl=1&id=-915483180&handler=s7RIJSONResponse
302000
633
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Target?req=set,json&id=1507782251&handler=s7RIJSONResponse
302000
595
https://s7d1.scene7.com/is/image/mattelsites/Enchantimals-2?req=set,json&id=-471508596&handler=s7RIJSONResponse
302000
578
https://s7d1.scene7.com/is/image/mattelsites/dc-comics-3?req=props,json&scl=1&id=1722552212&handler=s7RIJSONResponse
303000
726
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_CDA_MOTU_800px_v4?req=set,json&id=153223871&handler=s7RIJSONResponse
317000
983
https://s7d1.scene7.com/is/image/mattelsites/Mattel_2020_Holiday_GG?req=set,json&id=-19315306&handler=s7RIJSONResponse
317000
973
https://s7d1.scene7.com/is/image/mattelsites/Enchantimals-2?req=props,json&scl=1&id=309597320&handler=s7RIJSONResponse
317000
634
https://s7d1.scene7.com/is/image/mattelsites/FP_Homer_mattel-com_b-spot_578x318?req=set,json&id=1501647943&handler=s7RIJSONResponse
317000
606
https://s7d1.scene7.com/is/image/mattelsites/GJW91_512x512c?req=props,json&scl=1&id=1529869302&handler=s7RIJSONResponse
318000
635
https://s7d1.scene7.com/is/image/mattelsites/FNC42_512x512?req=props,json&scl=1&id=-1119153966&handler=s7RIJSONResponse
328000
727
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Walmart?req=props,json&scl=1&id=-1905922424&handler=s7RIJSONResponse
328000
638
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Amazon?req=props,json&scl=1&id=-1206379564&handler=s7RIJSONResponse
328000
637
https://s7d1.scene7.com/is/image/mattelsites/FP_Homer_mattel-com_b-spot_578x318?req=props,json&scl=1&id=-546102205&handler=s7RIJSONResponse
328000
635
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-AG?req=props,json&scl=1&id=790909202&handler=s7RIJSONResponse
328000
635
https://s7d1.scene7.com/is/image/mattelsites/WWE-4?req=props,json&scl=1&id=917487476&handler=s7RIJSONResponse
328000
634
https://s7d1.scene7.com/is/image/mattelsites/FWV25_512x512c?req=props,json&scl=1&id=728616882&handler=s7RIJSONResponse
328000
632
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Amazon?req=set,json&id=-419730216&handler=s7RIJSONResponse
328000
604
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-AG?req=set,json&id=-2122858474&handler=s7RIJSONResponse
328000
602
https://s7d1.scene7.com/is/image/mattelsites/Barbie_WW84_Whats_New?req=set,json&id=-1550856925&handler=s7RIJSONResponse
328000
593
https://s7d1.scene7.com/is/image/mattelsites/WWE-4?req=set,json&id=1723904120&handler=s7RIJSONResponse
328000
584
https://s7d1.scene7.com/is/image/mattelsites/FWV25_512x512c?req=set,json&id=1878646454&handler=s7RIJSONResponse
328000
578
https://s7d1.scene7.com/is/image/mattelsites/FNC42_512x512?req=set,json&id=-885375018&handler=s7RIJSONResponse
328000
576
https://www.mattel.com/en-us
2377000
12930
https://www.mattel.com/en-us
2432000
12930
https://www.mattel.com/en-us
2432000
12930
https://www.mattel.com/en-us
2432000
12930
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Walmart?wid=141&hei=31
2635000
2103
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/dynamicMedia/v1/dynamicMedia/utils.99ca343a49d25e938170d0a957170fbf.js
3140000
11325
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/clientlib-base.c010c159576ca29ea4bf7d1758106699.css
3229000
55203
https://www.mattel.com/libs/dam/components/scene7/common/clientlibs/i18n.e0278cc086f234b2a897a0fa5134a1d4.js
3284000
2698
https://www.mattel.com/libs/dam/components/scene7/common/clientlibs/viewer.0865d405229a634755c352f740e6f4be.js
3294000
1872
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/dynamicMedia/v1/dynamicMedia/dynamicmedia.4822db806af466dcbd897ee92ef9b508.js
3296000
3890
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/dynamicMedia/v1/dynamicMedia/dynamicmedia.3c8469a4e49f3ab6302e4c2dc9e30f89.css
3308000
741
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/jarallax.1ac55704e54e7bfb45f9a016ea9ee140.js
3329000
4451
https://assets.adobedtm.com/9ddfa3252d66/e73483a0a4d5/launch-a10a9aa498ef.min.js
3600000
75192
https://consent.trustarc.com/notice?domain=mattel.com&c=teconsent&js=nj&noticeType=bb&text=true&gtm=1&irmc=irmlink
3600000
4244
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/card/v2/card/clientlibs.87699dd14fa8e7617dddec0f193d33e5.js
3609000
1558
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/interstitialLeavingSite/v2/interstitialLeavingSite/interstitialLeavingSite.df7d0b4f5d037544c2e4361c70919332.js
3636000
1229
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/carouselContainer/v2/carouselContainer/carouselContainer.6248e2d1efd7939c3edf97f9136c4a38.js
3703000
2928
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/global-component-reuse/clickableComponent.f97471a5c18e9b241d323e4e20be489e.js
3740000
1330
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/underscore.b74b09ee1a556a844504f74f5e14c116.js
4934000
7022
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/aos.70b4897108480dbe11c443c2ab7679c9.js
4946000
5096
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/jquery.27a8f25e65bfe1872ebd62e021a0c6ca.js
4974000
30738
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-informational-analytics.58e6def825cfe66f5043f2d5252dcb49.js
5000000
8078
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/gridContainer/v2/gridContainer/gridContainer.84831254d4fc086cdc8fc3a7ad86767a.js
5023000
2228
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/mobiscroll.c9610afcbd2b16169aee60e1297ae776.js
5030000
58295
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/clientlib-base.4162d9605701d786eaa546dd4aa22efc.js
5039000
76082
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/ctaItem/v1/ctaItem/ctaItem.fc8dcdadf67ba183b8a81f82d3ddc5b1.js
5070000
2131
https://s7d1.scene7.com/is/image/mattelsites/HotWheels-2
6016000
21269
https://s7d1.scene7.com/is/image/mattelsites/Barbie_WW84_Whats_New?wid=578&hei=318
6017000
48195
https://s7d1.scene7.com/is/image/mattelsites/FHY73_512x512c
6622000
50292
https://s7d1.scene7.com/is/image/mattelsites/GJL14_512x512
8133000
52675
https://s7d1.scene7.com/is/image/mattelsites/MEGA-2
8133000
15243
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Target?wid=141&hei=31
8440000
2169
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/navigationHeader/v1/navigationHeader/navigationHeader.b47387516ecded8e1ac786f5e3504059.js
9183000
2155
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-mattel-corporate.eac07537489f21ca6571cfb893402568.css
9244000
120986
https://s7d1.scene7.com/is/image/mattelsites/Barbie_WW84_Whats_New
9310000
48195
https://s7d1.scene7.com/is/image/mattelsites/FP_Homer_mattel-com_b-spot_578x318
9310000
37916
https://s7d1.scene7.com/s7viewers/html5/js/VideoViewer.js
9387000
8892
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/informationalFooter/v1/informationalFooter/informationalFooter.e496c131b633eb9a61787646595255a7.js
10217000
1415
https://s7d1.scene7.com/is/image/mattelsites/95-Featured%20Brands_DOS-2
10394000
23787
https://s7d1.scene7.com/s7viewers/html5/js/MixedMediaViewer.js
12174000
11784
https://s7d1.scene7.com/is/image/mattelsites/Fisher-Price-2020-1
12330000
6715
https://s7d1.scene7.com/is/image/mattelsites/Mattel_2020_Holiday_GG:375w%20-%20mobile?wid=800&hei=373
12331000
110516
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_CDA_MOTU_800px_v4:375w%20-%20mobile?wid=800&hei=373
12331000
100893
https://s7d1.scene7.com/is/image/mattelsites/hp-purposeful-play-HOME-PRESETS-MED:375w%20-%20mobile?wid=800&hei=373
12331000
62153
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Walmart?wid=281&hei=60
13178000
5631
https://s7d1.scene7.com/is/image/mattelsites/hp-purposeful-play-HOME-PRESETS-MED
15596000
104566
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Walmart
15597000
5631
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Amazon?wid=281&hei=60
15597000
4011
https://s7d1.scene7.com/s7viewers/html5/js/ZoomViewer.js
16319000
7138
https://s7d1.scene7.com/s7viewers/html5/js/FlyoutViewer.js
16755000
6110
https://s7d1.scene7.com/s7viewers/html5/js/SpinViewer.js
17249000
6406
https://s7d1.scene7.com/is/image/mattelsites/GMJ12_512x512c
17450000
42295
https://s7d1.scene7.com/is/image/mattelsites/GJW91_512x512c?wid=512&hei=512
17450000
33705
https://s7d1.scene7.com/is/image/mattelsites/FWV25_512x512c
17450000
32731
https://s7d1.scene7.com/is/image/mattelsites/FWV25_512x512c?wid=512&hei=512
17450000
32731
https://s7d1.scene7.com/is/image/mattelsites/GWT39_512x512?wid=512&hei=512
17450000
31566
https://s7d1.scene7.com/is/image/mattelsites/JurrasicWorld-3
17450000
28504
https://s7d1.scene7.com/is/image/mattelsites/95-Featured%20Brands_DOS-2?wid=500&hei=500
17450000
23787
https://s7d1.scene7.com/is/image/mattelsites/WWE-4
17450000
14815
https://s7d1.scene7.com/is/image/mattelsites/AmericanGirl-2
17450000
10800
https://s7d1.scene7.com/is/image/mattelsites/see-all-brands-1?fmt=png-alpha
17450000
8051
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Amazon
17450000
4011
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_CDA_MOTU_800px_v4
17472000
142207
https://s7d1.scene7.com/is/image/mattelsites/FNC42_512x512
17472000
62323
https://s7d1.scene7.com/is/image/mattelsites/FNC42_512x512?wid=512&hei=512
17472000
62323
https://s7d1.scene7.com/is/image/mattelsites/GLK80_512x512c
17472000
45759
https://s7d1.scene7.com/is/image/mattelsites/GNB05_512x512
17472000
32277
https://s7d1.scene7.com/is/image/mattelsites/Enchantimals-2
17472000
18742
https://s7d1.scene7.com/is/image/mattelsites/WWE-4?wid=266&hei=266
17472000
14815
https://s7d1.scene7.com/is/image/mattelsites/Fisher-Price-2020-1?wid=250&hei=250
17472000
6715
https://s7d1.scene7.com/s7viewers/html5/js/ZoomVerticalViewer.js
17487000
6683
https://s7d1.scene7.com/is/image/mattelsites/dc-comics-3
17545000
9744
https://s7d1.scene7.com/s7viewers/libs/responsive_image.js
19465000
4034
https://s7d1.scene7.com/is/image/mattelsites/Featured-Brands_Thomas_new-1
20106000
21761
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-mattel-corporate/resources/fonts/HelveticaNeue/HelveticaNeueLTPro-Bd/font.ttf
20828000
24090
https://s7d1.scene7.com/s7viewers/html5/js/BasicZoomViewer.js
22221000
6042
https://s7d1.scene7.com/is/image/mattelsites/CW_logo2_500x500c-3
24026000
37435
https://s7d1.scene7.com/is/image/mattelsites/GWD85_512x512
24026000
34806
https://s7d1.scene7.com/is/image/mattelsites/GJW91_512x512c
24026000
33705
https://s7d1.scene7.com/is/image/mattelsites/GWT39_512x512
24026000
31566
https://s7d1.scene7.com/is/image/mattelsites/Barbie-3
24026000
21984
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Target
24026000
5462
https://s7d1.scene7.com/is/image/mattelsites/GJT60_512x512?wid=512&hei=512
24027000
22361
https://s7d1.scene7.com/is/image/mattelsites/Enchantimals-2?wid=500&hei=500
24027000
18742
https://s7d1.scene7.com/is/image/mattelsites/dc-comics-3?wid=228&hei=227
24027000
9680
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Target?wid=281&hei=60
24027000
5462
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-mattel-corporate/resources/fonts/HelveticaNeue/HelveticaNeueLTPro-Lt/font.ttf
28274000
24450
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-AG?wid=141&hei=31
30557000
1927
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-Amazon?wid=141&hei=31
30558000
1729
https://s7d1.scene7.com/is/image/mattelsites/Mattel_2020_Holiday_GG
31594000
216467
https://s7d1.scene7.com/is/image/mattelsites/GHL93_512x512c
31595000
32822
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-AG
31595000
4690
https://s7d1.scene7.com/is/image/mattelsites/FP_Homer_mattel-com_b-spot_578x318?wid=578&hei=318
31654000
37916
https://s7d1.scene7.com/is/image/mattelsites/MAT_AEM_Retailer-AG?wid=281&hei=60
31718000
4690
https://s7d1.scene7.com/is/image/mattelsites/98.%20Featured-Brands_PollyPocket-3
33393000
32011
https://www.mattel.com/content/dam/mattel/mattel-global/global/icons/Sprite_Sheet_Theme-Light_Desktop.svg
35398000
4404
https://www.mattel.com/content/dam/corporate-sites/homepage/reusability/M-Corp_Sprite_Sheet_Extras_Desktop_v5.svg
51457000
16961
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-mattel-corporate/resources/fonts/HelveticaNeue/HelveticaNeueLTPro-Roman/font.ttf
52727000
23947
https://www.mattel.com/content/dam/corp-site/logos-and-icons/footer/esrb-80x108-smooth.png
63790000
12802
https://www.mattel.com/content/dam/corp-site/logos-and-icons/footer/youtube-on-red.png
544701000
1714
https://www.mattel.com/content/dam/corp-site/logos-and-icons/footer/instagram-on-red.png
544720000
2295
https://www.mattel.com/content/dam/corp-site/logos-and-icons/Mattel-Logo-Nav_Desktop_Shadow.png
562403000
9619
https://www.mattel.com/content/dam/corp-site/logos-and-icons/footer/facebook-on-red.png
567859000
1851
https://www.mattel.com/content/dam/corp-site/logos-and-icons/footer/twitter-on-red.png
589030000
2159
https://consent.trustarc.com/asset/notice.js/v/v1.7-138
2592000000
23125
Reduce JavaScript execution time — 9.4 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://s7d1.scene7.com/s7viewers/libs/responsive_image.js
6334.5839999995
4232.6959999995
3.06
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/jquery.27a8f25e65bfe1872ebd62e021a0c6ca.js
1870.08
1752.876
10.028
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/carouselContainer/v2/carouselContainer/carouselContainer.6248e2d1efd7939c3edf97f9136c4a38.js
1453.88
907.64
2.18
https://www.mattel.com/libs/dam/components/scene7/common/clientlibs/i18n.e0278cc086f234b2a897a0fa5134a1d4.js
1174.216
1165.732
8.484
https://www.mattel.com/en-us
919.016
11.616
5.736
Unattributable
646.988
5.436
0.532
https://assets.adobedtm.com/9ddfa3252d66/e73483a0a4d5/launch-a10a9aa498ef.min.js
585.63600000001
549.61600000001
17.848
https://www.mattel.com/_Incapsula_Resource?SWJIYLWA=719d34d31c8e3a6e6fffd425f7e032f3&ns=1&cb=238529302
335.44
283.42
8.312
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-mattel-corporate.eac07537489f21ca6571cfb893402568.css
286.884
0
0
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-informational-analytics.58e6def825cfe66f5043f2d5252dcb49.js
248.704
242.908
4.096
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/clientlib-base.4162d9605701d786eaa546dd4aa22efc.js
85.444
62.648
16.464
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/clientlib-base.c010c159576ca29ea4bf7d1758106699.css
78.668
0
0
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/mobiscroll.c9610afcbd2b16169aee60e1297ae776.js
67.156
43.664
13.3
https://consent.trustarc.com/asset/notice.js/v/v1.7-138
54.82
46.664
4.428
https://mattel.demdex.net/dest5.html?d_nsid=0
53.176
23.348
4.516
Minimize main-thread work — 14.6 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
9531.3800000022
Other
1632.604
Style & Layout
1416.608
Rendering
1300.552
Parse HTML & CSS
399.464
Script Parsing & Compilation
207.044
Garbage Collection
98.072
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/sourcesanspro/v14/6xKydSBYKcSV-LCoeQqfX1RYOo3ig4vwlxdu3cOWxw.woff2
2.2770003415644
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-mattel-corporate/resources/fonts/HelveticaNeue/HelveticaNeueLTPro-Roman/font.ttf
20.30499977991
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-mattel-corporate/resources/fonts/HelveticaNeue/HelveticaNeueLTPro-Bd/font.ttf
44.78200012818
https://www.mattel.com/etc.clientlibs/mattel/informational/clientlibs/clientlib-mattel-corporate/resources/fonts/HelveticaNeue/HelveticaNeueLTPro-Lt/font.ttf
31.430999748409
Reduce the impact of third-party code — Third-party code blocked the main thread for 380 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
94542
373.628
SHOW DETAILS
2017104
2.24
SHOW DETAILS
27696
0
SHOW DETAILS
15702
0
SHOW DETAILS
1138
0
SHOW DETAILS
680
0
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
URL Location
https://www.mattel.com/etc.clientlibs/mattel/global/clientlibs/jquery.27a8f25e65bfe1872ebd62e021a0c6ca.js
line: 2
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
URL Location
https://assets.adobedtm.com/9ddfa3252d66/e73483a0a4d5/launch-a10a9aa498ef.min.js
line: 3
68

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of mattel.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.

Contrast

Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Names and labels

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Mattel.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Mattel.com may provide relevant information that dialogue cannot, by using audio descriptions.

ARIA

`[aria-*]` attributes do not match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
Failing Elements
  Play   is never   canceled. #KeepPlaying Find tips and at-home-activities at…
Barbie® Creatable WorldTM Hot Wheels® Fisher-Price® American Girl® Jurassic Wor…
Star Wars The Child Plush Toy, 11-inch Small Yoda-like Soft Figure from The Man…
images list
Contact Us
Helpful Links
Legal
`[aria-hidden="true"]` elements contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
Failing Elements
Mattel Holiday Gifts Discover magical toys and games for everyone on your list!…
1
3
1
2
3
4
5
7
2
3
4
5
6
2
3
4
ARIA IDs are not unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.
Failing Elements
Do you want to Continue? …

Names and labels

Buttons do not have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Failing Elements
button
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements
The most powerful toyline in the Universe returns!
Barbie® Signature Wonder Woman 1984™ Gift Set
Polly Pocket
Star Wars The Child Plush Toy, 11-inch Small Yoda-like Soft Figure from The Man…
Contact Us

Tables and lists

Lists do not contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
Failing Elements
  Play   is never   canceled. #KeepPlaying Find tips and at-home-activities at…
Barbie® Creatable WorldTM Hot Wheels® Fisher-Price® American Girl® Jurassic Wor…
Star Wars The Child Plush Toy, 11-inch Small Yoda-like Soft Figure from The Man…
1 2 3 4

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements
meta

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
57

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that mattel.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Bootstrap
3.3.7
jQuery
3.2.1
Underscore
1.9.0
Handlebars
4.0.12
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://mattel.com/
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 15 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
SHOW DETAILS
5
Medium
SHOW DETAILS
3
Medium
SHOW DETAILS
7
High

Audits

Serves images with low resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
URL Displayed size Actual size Expected size
https://www.mattel.com/content/dam/corp-site/logos-and-icons/Mattel-Logo-Nav_Desktop_Shadow.png
64 x 64
90 x 90
168 x 168

Audits

Uses deprecated APIs — 1 warning found
Avoid deprecated APIs which will eventually be removed the browser.
Deprecation / Warning URL
Synchronous XMLHttpRequest on the main thread is deprecated because of its detrimental effects to the end user's experience. For more help, check https://xhr.spec.whatwg.org/.
SHOW DETAILS
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
URL Description
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/dynamicMedia/v1/dynamicMedia/utils.99ca343a49d25e938170d0a957170fbf.js
Failed to load resource: the server responded with a status of 404 (Not Found)
https://www.mattel.com/etc.clientlibs/mattel/global/components/content/dynamicMedia/v1/dynamicMedia/utils.99ca343a49d25e938170d0a957170fbf.js
Failed to load resource: the server responded with a status of 404 (Not Found)
73

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for mattel.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of mattel.com on mobile screens.
Document uses legible font sizes — 99.66% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
SHOW DETAILS
.slick-dots li button
0.34%
0px
SHOW DETAILS
99.66%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Links do not have descriptive text — 3 links found
Make use of descriptive link text to assist search engines in understanding the content.
Document doesn't have a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Mobile Friendly

Tap targets are not sized appropriately — 56% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
1
8x8
img
2
8x8
img
3
8x8
img
4
8x8
img
1
8x8
button
1
8x8
Star Wars The Child Plush Toy, 11-inch Small Yoda-like Soft Figure from The Man…
2
8x8
Star Wars The Child Plush Toy, 11-inch Small Yoda-like Soft Figure from The Man…
3
8x8
Star Wars The Child Plush Toy, 11-inch Small Yoda-like Soft Figure from The Man…
1
8x8
2
2
8x8
3
1
8x8
2
2
8x8
3
3
8x8
4
4
8x8
5
5
8x8
6
6
8x8
7
1
8x8
2
2
8x8
3
3
8x8
4
4
8x8
5
5
8x8
6
1
8x8
2
2
8x8
3
3
8x8
4
4
8x8
Star Wars The Child Plush Toy, 11-inch Small Yoda-like Soft Figure from The Man…

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
21

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of mattel.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of mattel.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive at 14.0 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://mattel.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 45.60.12.72
Continent: North America
Country: United States
United States Flag
Region:
City:
Longitude: -97.822
Latitude: 37.751
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Incapsula Inc
Registration

Domain Registrant

Private Registration: No
Name:
Organization: Mattel, Inc.
Country: US
City:
State: CA
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
MarkMonitor, Inc. 172.64.148.104
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating: 4.5/5 (2 reviews)
WOT Trustworthiness: 90/100
WOT Child Safety: 91/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: www.mattel.com
Issued By: GeoTrust RSA CA 2018
Valid From: 30th November, 2019
Valid To: 28th February, 2021
Subject: CN = www.mattel.com
O = Mattel, Inc.
L = El Segundo
S = US
Hash: 6669e1a3
Issuer: CN = GeoTrust RSA CA 2018
OU = www.digicert.com
O = DigiCert Inc
S = US
Version: 2
Serial Number: 16468735246643340781754103244552656406
Serial Number (Hex): 0C63C3564FEC13707B92B0013B1BD616
Valid From: 30th November, 2024
Valid To: 28th February, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:90:58:FF:B0:9C:75:A8:51:54:77:B1:ED:F2:A3:43:16:38:9E:6C:C5
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://cdp.geotrust.com/GeoTrustRSACA2018.crl
Certificate Policies: Policy: 2.16.840.1.114412.1.1
CPS: https://www.digicert.com/CPS
Policy: 2.23.140.1.2.2
Authority Information Access: OCSP - URI:http://status.geotrust.com
CA Issuers - URI:http://cacerts.geotrust.com/GeoTrustRSACA2018.crt
SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : A4:B9:09:90:B4:18:58:14:87:BB:13:A2:CC:67:70:0A:
3C:35:98:04:F9:1B:DF:B8:E3:77:CD:0E:C8:0D:DC:10
Timestamp : Nov 30 12:03:10.465 2019 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:58:56:BA:34:35:C1:83:AA:36:42:A2:9B:
00:AD:7A:17:7A:21:AF:4F:EF:41:A7:2D:A8:98:09:0B:
AA:AD:D3:9F:02:21:00:DC:80:4C:86:9C:94:7F:D5:2B:
92:F9:4A:30:26:82:2B:9F:14:03:87:58:56:C3:7A:3E:
71:03:F0:CB:D6:64:49
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 44:94:65:2E:B0:EE:CE:AF:C4:40:07:D8:A8:FE:28:C0:
DA:E6:82:BE:D8:CB:31:B5:3F:D3:33:96:B5:B6:81:A8
Timestamp : Nov 30 12:03:10.445 2019 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:D2:5C:AF:CD:4A:34:6A:57:00:18:A2:
B6:F2:34:76:49:A1:81:AE:67:BF:24:50:1C:A8:92:19:
2D:EF:D0:6D:9B:02:20:59:14:35:74:F6:70:3C:08:3B:
EC:53:A2:85:29:BB:B1:C9:66:5A:9D:03:00:FD:4C:3B:
43:5D:03:0B:B7:C6:DB
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : EE:4B:BD:B7:75:CE:60:BA:E1:42:69:1F:AB:E1:9E:66:
A3:0F:7E:5F:B0:72:D8:83:00:C4:7B:89:7A:A8:FD:CB
Timestamp : Nov 30 12:03:10.524 2019 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:CB:40:FB:BD:B4:A5:27:AE:E3:C5:2F:
04:D7:D2:8E:2E:F4:34:83:17:8C:EA:34:6D:BA:6B:75:
9E:0C:C1:F2:E5:02:20:20:97:02:DF:30:8C:53:5A:EC:
FD:3E:4D:E9:26:62:C8:E0:51:16:3D:90:6D:33:61:DB:
23:C8:45:CF:FC:9D:05
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:about-barbie.mattel.com
DNS:admin.ideas.mattel.com
DNS:admin1.ideas.mattel.com
DNS:app-hw.svc.mattelcloud.com
DNS:apps.mattel.com
DNS:assets.barbie.com
DNS:beta.allaboardforglobalgoals.com
DNS:beta.core.mattel.com
DNS:beta.fisher-price.com
DNS:beta.hubapp.monsterhigh.com
DNS:beta.mymattelideas.com
DNS:beta.play.battleclaw.com
DNS:beta.play.fisher-price.com
DNS:beta.play.hotwheels.com
DNS:beta.services.mattel.com
DNS:beta.static.mattel.com
DNS:beta.thebarbiecollection.com
DNS:beta.user.mattel.com
DNS:cars.mattel.com
DNS:collection-hw.svc.mattelcloud.com
DNS:core.mattel.com
DNS:corporate.mattel.com
DNS:e.mattelshop.com
DNS:fpconnect.fisher-price.com
DNS:fpupdateserver.fisher-price.com
DNS:hubapp.everafterhigh.com
DNS:hubapp.monsterhigh.com
DNS:hwcityplanner.mattel.com
DNS:hwstuntdesigner.mattel.com
DNS:lilgleemerz.mattel.com
DNS:m.barbie.com
DNS:m.qservice.mattel.com
DNS:m.service.mattel.com
DNS:mattel.com
DNS:media.mattel.com
DNS:mft.mattel.com
DNS:play.americangirl.com
DNS:play.barbie.com
DNS:play.battleclaw.com
DNS:play.bobthebuilder.com
DNS:play.boom-co.com
DNS:play.everafterhigh.com
DNS:play.fisher-price.com
DNS:play.hotwheels.com
DNS:play.jurassicworld.mattel.com
DNS:play.mattel.com
DNS:play.maxsteel.com
DNS:play.mecard.com
DNS:play.monsterhigh.com
DNS:play.myminimixieqs.com
DNS:play.thomasandfriends.com
DNS:pluck.hotwheelscollectors.com
DNS:product.mattel.com
DNS:qservice.mattel.com
DNS:rolemodels.mattelcloud.com
DNS:s1.megabrandsmedia.com
DNS:s2.megabrandsmedia.com
DNS:s3.megabrandsmedia.com
DNS:s4.megabrandsmedia.com
DNS:s5.megabrandsmedia.com
DNS:s6.megabrandsmedia.com
DNS:s7.megabrandsmedia.com
DNS:scanning-hw.svc.mattelcloud.com
DNS:service.mattel.com
DNS:services.mattel.com
DNS:stage.about-barbie.mattel.com
DNS:stage.hwcityplanner.mattel.com
DNS:stage.hwstuntdesigner.mattel.com
DNS:stage.jurassicworld.mattel.com
DNS:stage.kids.barbie.com
DNS:stage.lilgleemerz.mattel.com
DNS:stageassets.barbie.com
DNS:static.mattel.com
DNS:svc.mattel.com
DNS:svc.mattelcloud.com
DNS:toysafetycampaign.fisher-price.com
DNS:user.mattel.com
DNS:www.allaboardforglobalgoals.com
DNS:www.barbie.com
DNS:www.barbie.mattel.com
DNS:www.barbiecollector.com
DNS:www.bobthebuilder.com
DNS:www.dayoutwiththomas.com
DNS:www.fisher-price.com
DNS:www.fisherpricetoystore.com
DNS:www.hotwheels.com
DNS:www.hotwheelscollectors.com
DNS:www.jurassicworld.mattel.com
DNS:www.matchbox.com
DNS:www.matteldropzone.com
DNS:www.mattelgateway.com
DNS:www.mattelimaginationcenter.com
DNS:www.matteltoystore.com
DNS:www.mymattelideas.com
DNS:www.thingmaker.com
DNS:www.thomasandfriends.com
DNS:www.thomaswoodenrailway.com
DNS:www.view-master.com
DNS:youcanbeanything.mattelcloud.com
DNS:www.mattel.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
mattel.com. 45.60.102.72 IN 21599
mattel.com. 45.60.12.72 IN 21599

NS Records

Host Nameserver Class TTL
mattel.com. ns6.markmonitor.com. IN 21599
mattel.com. ns4.markmonitor.com. IN 21599
mattel.com. ns7.markmonitor.com. IN 21599
mattel.com. ns5.markmonitor.com. IN 21599
mattel.com. ns2.markmonitor.com. IN 21599
mattel.com. ns3.markmonitor.com. IN 21599
mattel.com. ns1.markmonitor.com. IN 21599

MX Records

Priority Host Server Class TTL
10 mattel.com. maila.mattel.com. IN 899
10 mattel.com. mailb.mattel.com. IN 899
30 mattel.com. mailc.mattel.com. IN 899

SOA Records

Domain Name Primary NS Responsible Email TTL
mattel.com. ns1.markmonitor.com. hostmaster.markmonitor.com. 21599

TXT Records

Host Value Class TTL
mattel.com. MS=ms32300319 IN 3599
mattel.com. 363-242-484 IN 3599
mattel.com. ciscocidomainverification=1db3115a9241d383c0dfcf306debfa682494a0323e4f8e91c6d4b7761d19dd16 IN 3599
mattel.com. _globalsign-domain-verification=Urm6wcGeLnOBm7JaHRnG33_TYrBhwG-8_D_IHhtQeP IN 3599
mattel.com. _globalsign-domain-verification=NC7Uh5bmVbdVtDZYotI9S7iSR6vg9f4AMPS0HkouRO IN 3599
mattel.com. _globalsign-domain-verification=H8WylfE1pHgbUxzvsHEnUAssuUj8ASOr8F_jfq1xUR IN 3599
mattel.com. globalsign-domain-verification=pDtpZs5zlfezawJtY1S9biKFk7cOtLvQkf-Gpipivm IN 3599
mattel.com. v=spf1 IN 3599
mattel.com. _globalsign-domain-verification=02PuLGvZgoN7l3mn06k9Md06mBMNhI5cAZywCHwgCR IN 3599
mattel.com. s3STULtuaC+JAYVIErkuu1jxN4b7luXvu+1dGR6UPlJiVsq+mJTx/+uVjFK9aBenktzLyg3YvvIH3U/JDtnGyg== IN 3599

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Content-Type: text/html; charset=UTF-8
Server: Apache
Cache-Control: max-age=2729
Expires: 20th December, 2020
Date: 19th December, 2020
Strict-Transport-Security: max-age=31536000; includeSubDomains
X-Frame-Options: SAMEORIGIN
X-CDN: Incapsula
X-Iinfo: 7-24081061-24081064 NNNN CT(68 135 0) RT(1608419453583 6) q(0 0 2 0) r(3 3) U5
Connection: keep-alive
Set-Cookie: *
X-Robots-Tag: all

Whois Lookup

Created: 5th June, 1995
Changed: 3rd May, 2020
Expires: 3rd June, 2021
Registrar: MarkMonitor, Inc.
Status: clientUpdateProhibited
clientTransferProhibited
clientDeleteProhibited
Nameservers: ns1.markmonitor.com
ns2.markmonitor.com
ns3.markmonitor.com
ns4.markmonitor.com
ns5.markmonitor.com
ns6.markmonitor.com
ns7.markmonitor.com
Owner Name: Domain Administrator
Owner Organization: Mattel, Inc.
Owner Street: 333 Continental Blvd.,
Owner Post Code: 90245
Owner City: El Segundo
Owner State: CA
Owner Country: US
Owner Phone: +1.3102524220
Owner Email: proxyadm@mattel.com
Admin Name: Domain Administrator
Admin Organization: Mattel, Inc.
Admin Street: 333 Continental Blvd.,
Admin Post Code: 90245
Admin City: El Segundo
Admin State: CA
Admin Country: US
Admin Phone: +1.3102524220
Admin Email: proxyadm@mattel.com
Tech Name: Domain Administrator
Tech Organization: Mattel, Inc.
Tech Street: 333 Continental Blvd.,
Tech Post Code: 90245
Tech City: El Segundo
Tech State: CA
Tech Country: US
Tech Phone: +1.3102524220
Tech Email: proxyadm@mattel.com
Full Whois: Domain Name: mattel.com
Registry Domain ID: 386612_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2020-05-03T02:24:23-0700
Creation Date: 1995-06-05T00:00:00-0700
Registrar Registration Expiration Date: 2021-06-03T00:00:00-0700
Registrar: MarkMonitor, Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: abusecomplaints@markmonitor.com
Registrar Abuse Contact Phone: +1.2083895770
Domain Status: clientUpdateProhibited (https://www.icann.org/epp#clientUpdateProhibited)
Domain Status: clientTransferProhibited (https://www.icann.org/epp#clientTransferProhibited)
Domain Status: clientDeleteProhibited (https://www.icann.org/epp#clientDeleteProhibited)
Registry Registrant ID:
Registrant Name: Domain Administrator
Registrant Organization: Mattel, Inc.
Registrant Street: 333 Continental Blvd.,
Registrant City: El Segundo
Registrant State/Province: CA
Registrant Postal Code: 90245
Registrant Country: US
Registrant Phone: +1.3102524220
Registrant Phone Ext:
Registrant Fax: +1.3102523861
Registrant Fax Ext:
Registrant Email: proxyadm@mattel.com
Registry Admin ID:
Admin Name: Domain Administrator
Admin Organization: Mattel, Inc.
Admin Street: 333 Continental Blvd.,
Admin City: El Segundo
Admin State/Province: CA
Admin Postal Code: 90245
Admin Country: US
Admin Phone: +1.3102524220
Admin Phone Ext:
Admin Fax: +1.3102523861
Admin Fax Ext:
Admin Email: proxyadm@mattel.com
Registry Tech ID:
Tech Name: Domain Administrator
Tech Organization: Mattel, Inc.
Tech Street: 333 Continental Blvd.,
Tech City: El Segundo
Tech State/Province: CA
Tech Postal Code: 90245
Tech Country: US
Tech Phone: +1.3102524220
Tech Phone Ext:
Tech Fax: +1.3102523861
Tech Fax Ext:
Tech Email: proxyadm@mattel.com
Name Server: ns3.markmonitor.com
Name Server: ns1.markmonitor.com
Name Server: ns2.markmonitor.com
Name Server: ns4.markmonitor.com
Name Server: ns7.markmonitor.com
Name Server: ns6.markmonitor.com
Name Server: ns5.markmonitor.com
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2020-12-19T15:26:13-0800 <<<

For more information on WHOIS status codes, please visit:
https://www.icann.org/resources/pages/epp-status-codes

If you wish to contact this domain’s Registrant, Administrative, or Technical
contact, and such email address is not visible above, you may do so via our web
form, pursuant to ICANN’s Temporary Specification. To verify that you are not a
robot, please enter your email address to receive a link to a page that
facilitates email communication with the relevant contact(s).

Web-based WHOIS:
https://domains.markmonitor.com/whois

If you have a legitimate interest in viewing the non-public WHOIS details, send
your request and the reasons for your request to whoisrequest@markmonitor.com
and specify the domain name in the subject line. We will review that request and
may ask for supporting documentation and explanation.

The data in MarkMonitor’s WHOIS database is provided for information purposes,
and to assist persons in obtaining information about or related to a domain
name’s registration record. While MarkMonitor believes the data to be accurate,
the data is provided "as is" with no guarantee or warranties regarding its
accuracy.

By submitting a WHOIS query, you agree that you will use this data only for
lawful purposes and that, under no circumstances will you use this data to:
(1) allow, enable, or otherwise support the transmission by email, telephone,
or facsimile of mass, unsolicited, commercial advertising, or spam; or
(2) enable high volume, automated, or electronic processes that send queries,
data, or email to MarkMonitor (or its systems) or the domain name contacts (or
its systems).

MarkMonitor reserves the right to modify these terms at any time.

By submitting this query, you agree to abide by this policy.

MarkMonitor Domain Management(TM)
Protecting companies and consumers in a digital world.

Visit MarkMonitor at https://www.markmonitor.com
Contact us at +1.8007459229
In Europe, at +44.02032062220
View Raw Whois

Nameservers

Name IP Address
ns1.markmonitor.com 149.112.160.1
ns2.markmonitor.com 176.97.158.1
ns3.markmonitor.com 149.112.161.1
ns4.markmonitor.com 192.174.68.1
ns5.markmonitor.com 149.112.160.2
ns6.markmonitor.com 176.97.158.3
ns7.markmonitor.com 149.112.161.2
Related

Subdomains

Domain Subdomain
fisher-price.mattel.com
fisher-price
shop.mattel.com
shop

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